Lead-Focused Google Ads Strategy

I’m running Google Ads but want sharper, data-driven campaigns that consistently Generate leads. I’ll share current account access, historical performance, and information about my ideal customer; from there I need you to: • Audit existing campaigns to spot wasted spend and structural issues. • Build a research-backed keyword list tailored to my business, grouped for tight ad relevance. • Draft or refine ad copy, extensions, and landing-page messaging so every click moves prospects toward conversion. • Set clear conversion tracking and recommend bidding / budget adjustments that hit a sustainable cost-per-lead. • Walk me through your process and rationale so I can understand and maintain the account moving forward. Success is measured by a noticeable drop in CPL and a steady rise in qualified enquiries. If you have proven Google Ads and keyword research experience—and can explain insights in plain language—let’s get started.

Project ID: 40273909