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I run a fast-growing HR-tech SaaS targeting companies (SMBs to mid-market), and I’m looking for an experienced freelance Google Ads specialist to take full ownership of our acquisition on the US market. This is not a generic lead-gen project. The only metric that matters is qualified pipeline — not just form fills. We’re targeting HR managers, talent acquisition leaders, and founders actively looking for better hiring solutions. The account already exists but hasn’t been strategically managed. I’m looking for someone who can design and scale a high-intent search strategy from the ground up, with a strong focus on conversion quality and business impact. Scope of work: * Full ownership of Google Search campaigns (structure, keywords, segmentation) * High-intent keyword research (bottom-of-funnel, competitor, problem-aware queries) * Ad copywriting tailored to US B2B audiences * Smart bidding strategy aligned with CPL and pipeline goals * Ongoing optimisation with clear rationale Tracking & Data (critical): * Set up and validate conversion tracking via Google Tag Manager + GA4 * Ensure accurate tracking of demo requests and key funnel actions * Ability to connect performance to pipeline (not just leads) Deliverables: * Structured, scalable campaign architecture (SKAGs or equivalent) * Conversion tracking fully implemented and tested * Weekly performance reports with actionable insights Requirements: * Proven experience managing Google Ads for B2B SaaS (please share examples) * Demonstrated experience targeting the US market with relevant audiences * Experience with high-value leads and long sales cycles (demo-based funnels) * Strong understanding of ICP targeting (HR, Talent, Founders) * Excellent English copywriting skills (ads targeting US-based decision-makers) Working style: * This role is open to independent freelancers only (no agencies or teams) * Looking for someone hands-on, strategic, and comfortable working autonomously Bonus: * Experience in HR tech / ATS / recruiting software * Experience scaling campaigns in competitive US SaaS environments Important: Applications without clear B2B SaaS case studies (including CPL or pipeline impact) will not be considered. If you’re used to thinking in terms of CPL, SQL, and pipeline—not just clicks—we should talk.
Project ID: 40400833
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62 freelancers are bidding on average €368 EUR for this job

Hello, Unlock the true potential of your business with Google Ads—a powerhouse platform for driving sales and leads. However, venturing in blindly and hoping for a stroke of luck is a path best avoided. Google Ads demands expertise, meticulous planning, and an investment of time. While it might seem like anyone could dive in and make millions with no strategy, the reality is different. Success with Google Ads requires a well-crafted approach. It demands a deliberate budget, strategic keyword selection, optimal ad medium, precise ad group creation, and impactful landing pages. And as the platform evolves, mastering it becomes even more intricate. Discover the Essence of My PPC Campaign Management Blueprints: 1) Unveiling Competitor Insights 2) Crafting and Refining Keywords (Broad Modifier, Phrase, Exact Match) 3) Sculpting Compelling PPC Ad Copies 4) Orchestrating PPC Bid Excellence 5) Elevating Ads through Thoughtful Ad Extensions 6) Amplifying Click-Through Rates (CTR) 7) Elevating Campaign Quality Scores 8) Catalyzing Your Conversion Rate 9) Sculpting Negative Keyword Sculptures to Exclude Irrelevant Traffic 10) Performance Mastery across Tablets, Desktops, and Mobile Devices 11) Landing Page Consultations that Resonate 12) Pioneering Remarketing Strategies that Reconnect with Your Site's Past Visitors and Buyers 13) Precision Installation of Conversion Tracking Mechanisms to Monitor Sales and Leads 14) Pioneering ROI Exploration 15) Weekly Performance Insights Regards
€250 EUR in 30 days
10.0
10.0

Hi, I am an experienced Google Ads specialist, and I can take full ownership of your B2B SaaS acquisition strategy by building high-intent US-focused search campaigns designed specifically for qualified pipeline growth. I will structure scalable campaigns, conduct bottom-of-funnel keyword research, write US-targeted ad copy for HR and talent decision-makers, optimize bidding for CPL and pipeline quality, and ensure end-to-end conversion tracking via GTM and GA4 for demo requests and key funnel actions. Please send a message so we can go through the details, decide on the timeline and deliverables, and we can start working on the project right away. Best regards.
€250 EUR in 7 days
8.2
8.2

Hi, I’d love to help you manage and optimize your Google Ads (PPC) campaigns to drive high-quality leads, sales, and consistent ROI. With 12+ years of experience in digital marketing, I specialize in building conversion-focused Google Ads strategies tailored to business goals. ✅ What We Will Do: 1. Google Ads Account Audit & Strategy Planning 2. Keyword Research (High-Intent & Negative Keywords) 3. Search, Display, Shopping & YouTube Ads Setup 4. Compelling Ad Copy & A/B Testing 5. Conversion Tracking (GA4, GTM) Setup 6. Bid & Budget Optimization 7. Quality Score Improvement 8. Ongoing Monitoring & Performance Reporting I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My focus is on efficient ad spend, transparency, and long-term growth, not just clicks. Let’s discuss your goals and create a profitable Google Ads campaign for your business. Best regards, Rajkumar V.
€250 EUR in 30 days
8.0
8.0

With our track record of managing over $5 Million in ad spend and driving successful conversions, we at Marketing For Greatness have the expertise your HR-tech SaaS needs. Being Google Ads and Google Analytics certified as well as proficient in Google AdWords, we are equipped to take your underutilized Google Ads account and turn it into a powerful lead generation tool. Understanding that qualified business leads matter the most to you, we will optimize your campaigns according to best practices like keyword research, competitive analysis, proven conversion tracking methods through Google Tag Manager and Analytics, and targeted ad copywriting that speaks directly to each different buying intent. At the end of each week, we will share a summary of performance along with clear next steps for further improvement. In this industry for a decade, our data-driven approach ensures high Return On Ad Spend (ROAS) and aligns perfectly with what you are expecting. We can not only speak the language of CPL and pipeline like natives but also enable you to expand into display or video as your business grows. Let's collaborate on this unique project; together we can scale up your customer acquisition process efficiently and bring better results to your HR SaaS!
€250 EUR in 7 days
7.4
7.4

Hey! Scaling an HR-tech SaaS with search ads only works when every click is tied directly to qualified intent—HR leaders actively searching for solutions, not general traffic—and the entire system is built around clean tracking, tight keyword control, and continuous optimisation. • Full audit and rebuild of search campaigns using intent-based structure (SKAGs or tightly grouped ad sets) • High-converting ad copy tailored to HR managers, TA heads, and founders with clear value positioning • End-to-end conversion tracking setup via Google Tag Manager and Google Analytics linked to demo requests for accurate CPL and ROAS reporting With hands-on experience in B2B SaaS lead generation campaigns, the focus will be on eliminating wasted spend, improving lead quality, and building a scalable acquisition system that consistently brings in decision-makers ready for demos. Weekly reporting will keep performance transparent with clear optimisation steps to improve results over time. Let’s discuss budget and access so we can get the account structured and start driving qualified pipeline quickly. Thanks Aqsa I.
€500 EUR in 30 days
7.0
7.0

Hi there, I can take full ownership of your Google Ads search strategy and turn your existing account into a structured, lead-focused acquisition engine for your HR-tech SaaS. My approach is built specifically for B2B SaaS focused on high-intent keywords, competitor gap targeting, and tightly controlled campaign structures (SKAGs or a refined intent-based alternative) designed to consistently generate qualified demo requests from HR decision-makers and founders. I’ll handle the entire performance setup end-to-end, including keyword research, ad copy aligned to each stage of buying intent, and a clean conversion tracking system using Google Tag Manager and Analytics. Everything will be validated properly so you can trust the data flowing into your reporting, including clear attribution for CPL, lead quality, and pipeline contribution. Once live, I’ll optimise the account weekly with clear insights and action steps what’s working, what’s being cut, and where we scale next. My focus is not just traffic, but predictable qualified leads that align with your revenue goals, and I’ll ensure you always have full visibility into performance and next steps. Regards, Moiz.
€250 EUR in 30 days
6.6
6.6

"Hello there, I will help you run Google Ads campaigns that drive real sales as an expert. I've been a Google AdWords professional for 10 years. I can help you set up, optimize, and manage your advertising campaigns effectively. I will help you increase your return on investment and sales. I will perform the following activities in AdWords: • Keyword research • Website Analysis • Campaign (Display/Search/Shopping) Setup and Management • Target Audience • Campaign structuring • Remarketing Setup • Bid management • Increasing CTR • Conversion Optimization • Budget Optimization • Increase ROI. • Weekly Reporting of Performance. Looking forward to hearing from you. Anju MA,"
€250 EUR in 30 days
6.4
6.4

Dear Client, I am Firoz, a Digital Marketing Expert with over 7 years specializing in Google Ads and growth marketing, focused on delivering impactful, ROI-driven campaigns for B2B SaaS clients in competitive US markets. I understand your need for a strategic, data-driven approach to build and scale Google Search campaigns targeting HR tech decision-makers such as HR managers, talent acquisition leaders, and founders. My expertise includes designing granular campaign structures (SKAGs), conducting deep high-intent keyword research, and crafting compelling US-focused ad copy. I implement smart bidding strategies aligned with CPL and pipeline goals while maintaining rigorous tracking and attribution through Google Tag Manager and GA4 to tie demo requests directly to business outcomes, not just leads. I have successfully managed long sales cycle campaigns with similar ICPs, optimizing conversion quality and scalability in fast-growing SaaS environments. I provide transparent weekly reporting with actionable insights to continuously refine performance. I welcome the opportunity to apply my hands-on, autonomous work style to take full ownership of your Google Ads account and drive qualified pipeline growth for your HR-tech SaaS. Examples demonstrating CPL and pipeline impact are available upon request. Looking forward to discussing how I can contribute to your goals. Best regards, Firoz
€250 EUR in 30 days
6.3
6.3

Hello, I will generate quality leads and sales through targeted Google Ads. I have 8+ years of experience in Google Ads, including local and emergency service campaigns where calls and immediate leads are the priority. My approach includes: • Complete account audit with clear priority fixes • Rebuilding search campaigns + call-only ads for mobile users • Targeting high-intent keywords (urgent, near-me, 24/7 towing) • Setting up accurate call & form conversion tracking (GA4 + GTM) • Optimising location targeting, bidding, and ad scheduling for 24-hour demand • Continuous optimisation to lower CPL and increase verified leads Focus: More phone calls, lower cost-per-lead, consistent daily enquiries Reporting & Availability: ✔ Weekly reports (CPL, calls, conversions, actions taken) ✔ Quick response within 24 hours ✔ Ongoing optimisation for measurable growth I can share similar local lead-gen results and campaign improvements in chat. Best regards, Raghav AS."
€250 EUR in 30 days
5.9
5.9

Dear Client, I am an experienced Google Ads specialist with a strong background in B2B SaaS, particularly in highly competitive US markets. I understand your need for a strategic, full ownership approach to Google Search campaigns focused on qualified pipeline generation, not just lead volume. My expertise includes designing scalable campaign architectures using SKAGs, precise high-intent keyword research, and crafting compelling ad copy tailored to HR, talent acquisition leaders, and founders. I prioritize conversion tracking setup through Google Tag Manager and GA4, ensuring accurate attribution of demo requests and funnel actions to pipeline performance, aligning Google Ads metrics with your business outcomes. My approach is hands-on and data-driven, integrating smart bidding strategies that optimize CPL and maximize qualified pipeline contribution. With proven results in managing long sales cycles in SaaS environments and a deep understanding of ICP targeting, I am confident in delivering measurable business impact. I welcome the opportunity to share relevant case studies demonstrating CPL improvements and pipeline growth. Looking forward to contributing to your HR-tech SaaS success. Best regards
€250 EUR in 31 days
5.8
5.8

Warm Hello! I’m an expert in scaling B2B SaaS Google Ads focused on qualified leads—HR decision-makers—and turning search intent into consistent demo requests. Here's how I can help: Build high-intent search campaigns (SKAGs or clustered structure) with precise keyword targeting Write conversion-driven ad copy aligned to HR pain points and hiring workflows Set up GTM + GA4 tracking, ensuring accurate demo form conversions and ROAS visibility Optimize bids, negatives, and search terms daily to reduce CPL and improve lead quality Deliver weekly reports with actionable insights tied to pipeline growth I’ve managed SaaS campaigns where CPL and lead quality directly impacted revenue, not just clicks. Quick questions: What’s your current CPL target, and do you already have a CRM integration (HubSpot, Salesforce) for tracking lead quality post-conversion?
€500 EUR in 7 days
5.3
5.3

Hello, As a highly experienced and successful Google Adwords expert and marketer for more than 14+ years, I bring wealth of experience across diverse businesses and accounts and can handle your project with above requirements. I can assure: (Setup Adwords, Analytics, API & GTM Tags) 1. In Depth Keyword Research and analysis 2. Campaign setup, monitor and scale with different PPC strategies 3. Campaigns Optimization & Bid Optimization 4. Analytics / Conversion Tracking Setup 5. Achieve targeted ROI for all ads spend and optimize on daily basis. 6. Constant update on google ads policies and trends in seo. 7. Regular Performance Reports Lets Connect to discuss how I can bring value and desired results in your project. Regards Feel free to Contact
€650 EUR in 10 days
5.2
5.2

Hello, As a seasoned Google Ads specialist, my focus is always on tangible results that align with the specific needs of my clients. For the past X years, I've been exclusively catering to B2B SaaS projects, handling high-value leads and navigating long sales cycles - through demo-based funnels, just as you require. In an effort to build up, refine, and scale Google Search campaigns, I rely on a meticulous strategy that involves deliberate keyword research, smart bidding aligned precisely with CPL and pipeline goals, and ad copywriting tailored for US-based B2B audiences. I'm no stranger to high-intent queries and bottom-of-the-funnel needs, which is why my performance decisions will serve to optimise quality conversions that actually impact your business. This is where my adeptness at using Google Tag Manager and GA4 shines through - ensuring we accurately track and validate important conversion actions all the way through the funnel. As a freelancer versed in working autonomously with SaaS companies targeted at HR professionals such as yours, I have both the depth and breadth of skills needed for this project. However, don't just take my word for it - let me share some successful case studies of mine that earnestly validate how I deliver on pipeline-focused campaigns like yours. Enhanced tracking + superior targeting + engaging copy + practical weekly reports - that's my promise if you give me this chance!
€500 EUR in 7 days
5.1
5.1

Greetings, I see that you're looking to ramp up your lead generation efforts for your HR-tech SaaS using Google Ads. The focus on attracting qualified business leads—specifically HR managers and talent acquisition heads—makes perfect sense. My approach would involve taking complete ownership of your search campaigns, starting with thorough keyword research and competitive analysis to identify gaps. Once we have a solid foundation, I’ll craft compelling ad copy that resonates with your target audience's needs. I’ll ensure that conversion tracking is set up properly, using Google Tag Manager and Analytics, so we can accurately measure and optimize for your desired results. With regular performance summaries and actionable insights, we'll work together to refine and enhance the campaigns. I’m excited about the opportunity to help you scale your customer acquisition. Best regards, Muhammad Arshman
€500 EUR in 5 days
4.7
4.7

Hello, Hope you are doing well!!! I have carefully read your requirements and I’m excited to take full ownership of your search campaigns and scale qualified B2B leads. With 8+ years of experience in SaaS marketing, I specialize in building high-intent acquisition systems using Google Ads. I will restructure your account with tightly themed campaigns (SKAGs or modern alternatives), craft intent-driven ad copy, and implement precise tracking via Google Tag Manager and Google Analytics to measure demo requests and ROAS accurately. My focus is on reducing CPL while improving lead quality through continuous optimization. Strategy, timeline, and execution details can be discussed over chat. Looking forward to work with you. Best regards, Raghaw Singh
€400 EUR in 7 days
4.5
4.5

Warm greetings, we scale B2B SaaS Google Ads with a strict focus on qualified HR leads and measurable CPL. Team of 62 professionals with 9+ years in Google Ads, GTM, Analytics, and lead generation. Here’s how we can help: * Keyword + competitor gap analysis for high-intent HR searches * Structured search campaigns (SKAGs/intent clusters) * Conversion tracking via GTM + GA with ROAS visibility * High-converting ad copy + daily bid and query optimization * Weekly reports with pipeline-focused insights Have you defined MQL criteria and target CPL? Is your demo form fully trackable (events, CRM sync)?
€500 EUR in 7 days
4.2
4.2

Hi, Having worked for various brands and companies, I perfectly understand the challenges you face in scaling customer acquisition. My expertise in Google AdWords and Google Analytics has enabled me and my clients to consistently exceed business targets and increase lead generation. In this project, my primary focus will be on Search Ads campaigns. I'll ensure the strategies I develop revolve around solid keyword research, pinpointing competitive gaps while creating compelling ad copies meticulously tailored to resonate with your target audience of HR managers, talent acquisition specialists or founders. With conversion tracking being a key parameter, I can proficiently wire Google Tag Manager and Analytics to your demo-request forms for ROAS reporting. My creativity as a writer lets me think innovatively to constantly optimize campaigns with fresh ideas that resonate with your target audience. My skills extend beyond advertisement development as well; I can provide comprehensive weekly performance summaries detailing insights and recommendations for the future. Let's chat and discuss this in more detail. Regards, Neha.
€250 EUR in 30 days
5.2
5.2

Hi, I specialize in Google Ads for B2B SaaS (US market) with focus on pipeline, not just leads. I can take full ownership and rebuild your search strategy around high-intent, bottom-funnel queries (HR, ATS, hiring pain points + competitor terms). I’ll handle: Clean campaign architecture (SKAG/STAG hybrid for intent control) Advanced keyword clustering + negative strategy US-focused ad copy that drives qualified demo bookings Smart bidding aligned to CPL → SQL → pipeline Full GTM + GA4 tracking setup (demo events, funnel accuracy, attribution) I’ve worked on long sales cycle SaaS funnels, optimizing toward SQLs and revenue impact, not vanity metrics. ✅ Ready to start immediately ✅ Can provide a free sample audit/strategy ✅ Available for a Google Meet call anytime Let’s discuss your ICP, current data, and I’ll map a 30-day execution plan.
€500 EUR in 7 days
3.7
3.7

Hello, Hope you’re doing well. I’m a Google Ads Specialist with experience in managing campaigns that increase leads, sales, and ROI for businesses of all sizes. Full Google Ads Services- Campaign Setup: Search, Display, Shopping, YouTube, and PMax campaigns Keyword Research & Strategy: Targeting high-intent and profitable keywords Ad Copy & Creative: Engaging ads designed to convert Bid Management & Optimization: Ensuring efficient ad spend Conversion Tracking: GA4 & GTM setup for accurate ROI measurement Performance Analysis: Regular reports and optimization recommendations Why Choose Me I focus on data-driven strategies, continuous optimization, and maximizing results without wasting budget. My approach ensures your ads work efficiently to meet business goals. Let’s connect over chat to discuss how we can grow your business with Google Ads. Regards, Google Ads Specialist
€250 EUR in 30 days
3.4
3.4

Unlock Explosive Growth with Expert Google Ads Strategy! Your focus on qualified business leads aligns perfectly with our expertise in maximizing lead generation for B2B SaaS platforms. We specialize in crafting tailored search campaigns, optimizing ad copy for different buying intents, and ensuring seamless conversion tracking through Google Tag Manager and Analytics. By leveraging our proven methods in scaling SaaS accounts, we guarantee a significant boost in CPL and pipeline growth for your HR-tech SaaS. Let's collaborate to elevate your Google Ads strategies and drive unparalleled success in customer acquisition. I’d love to chat about your project! Worst case, you get free advice that can guide your project. Derick Vorster Regards
€450 EUR in 14 days
2.8
2.8

France
Member since Apr 27, 2026
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₹1500-12500 INR
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