Lead-Gen Meta & Google Ads Management

I’m ready to turn my existing Facebook, Instagram and Google Ads presence into a steady stream of qualified leads and sales. All profiles, pixels and campaigns are already live, but performance has plateaued, so the assignment centres on expert optimisation rather than setup. First, I need a thorough audit of my current Meta Ads Manager and Google Ads accounts: campaign structure, audiences, creative, bidding and conversion tracking. From that audit, craft a data-driven strategy that scales what works and cuts wasted spend. Clear weekly KPIs, A/B testing plans and a refined funnel for cold, warm and retargeting traffic are essential. Key deliverables • Written audit report with quick-win fixes and longer-term roadmap • Re-built or re-structured campaigns on Facebook, Instagram and Google Ads to maximise ROAS • Fresh ad creative guidelines (copy & visual direction) aligned with lead-gen objectives • Ongoing optimisation: budget pacing, bid adjustments, audience expansion, lookalikes, negative keywords • Conversion tracking health-check across Meta Pixel, GA4 and server-side events • Weekly performance summary highlighting cost-per-lead, conversion rate and next steps Success is measured by a consistent decrease in CPL while maintaining or increasing volume. Access to all current assets will be provided upon kick-off, and I’ll be available for quick feedback loops throughout the week.

Project ID: 40465568