Mobile Game Growth & Ads

I want to ramp up installs for my mobile game and need a partner who can take full ownership of the marketing engine, with Google Ads as the primary channel. The single-minded goal is to Increase app downloads; every tactic you propose should map back to that metric. The app is a Game, designed for a broad audience—children, teenagers, and adults alike—so creatives and keyword themes must resonate across age groups without alienating any segment. Here is what I expect: • Campaign architecture and ongoing management in Google Ads (App Campaigns, display, video, discovery) • Cohesive creative strategy: static, video, playable ad variations, A/B tested for install lift • Store-listing optimization (copy, screenshots, icons) to improve conversion from ad click to install • Clear, weekly reporting on CPI, CTR, ROAS and suggested tweaks—no vanity metrics • Recommendations for complementary channels (TikTok, Meta, influencer bursts) if they clearly support the primary downloads objective Acceptance criteria: sustained reduction in average CPI over the first 30 days, install volume hitting mutually agreed milestones, and transparent sharing of all account data so I can verify performance. If you have a proven track record scaling mobile games, especially through Google Ads, I’d like to see concise case studies and the tools or attribution platforms you rely on. Let’s grow this game together.

Project ID: 40263755