Paid Media Specialist

$60-300 USD / hour

Closed

Posted 21 days ago

$60-300 USD / hour

Responsibilities Execute, optimize, and report on paid campaigns across Google Ads (Search, Display, Demand Gen, YouTube), Meta, and Native platforms Launch campaigns using directed strategy, implementing targeting, creative, budgets, tracking, and naming conventions accurately Coordinate with compliance to ensure launch alignment Monitor and optimize Google Search campaigns (search terms, negatives, bids, match types, Quality Score, impression share, CPA protection) Track KPIs including CPA, Cost Per Call and CTR Produce weekly/monthly performance summaries and identify scaling and reallocation opportunities Communicate clear performance insights to marketing leadership Collaborate with creative, design, analytics, compliance, and leadership to improve results Execute structured A/B tests with clear hypotheses and documented learnings Contribute to disciplined, scalable growth through attention to detail and performance consistency Requirements 2–3+ years hands-on paid media experience Direct experience with Google Search Ads, DemandGen, and Performance Max Proven performance with lead generation campaigns Proficiency with spreadsheets and performance analysis Ability to explain performance clearly and confidently Team player with good communication skills Reliable, self-motivated and comfortable with working remotely Knowledge of other ad platforms is a plus Growth Path This role has clear upward mobility: Senior Paid Media Specialist Paid Media Manager Performance Marketing Lead We invest in people who demonstrate ownership, discipline, and performance excellence. About [login to view URL] [login to view URL] is a performance-driven Medicare and health insurance brokerage built on clarity, compliance, and measurable results. Our marketing team operates at a high level — blending data, creative, compliance, and technology to deliver scalable growth. We are looking for a Paid Media Specialist who thrives in a structured, accountable environment and takes pride in disciplined execution. Job Type: Full-time Pay: $55,000.00 - $75,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance Application Question(s): How plausible is multi-touch attribution, given modern cookie restrictions? (Please use your own non-AI words to answer.) How do you track individual ad performance in Performance Max campaigns? What do you do when performance drops but nothing obvious is broken? Walk me through how you decide whether to scale a keyword. What signals tell you a campaign should be paused? Work Location: Remote

Google Ads

Analytics

Digital Marketing

Conversion Rate Optimization

Internet Marketing

Google Adwords

Social Media Marketing

Search Engine Marketing

A/B Testing

B2B Marketing

Project ID: 40340351

About the project

27 proposals

Remote project

Active 17 days ago

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27 freelancers are bidding on average $103 USD/hour for this job

@Williskhan

Hello, I am eager to bring my extensive expertise in paid media management to the Paid Media Specialist role at healthinsurance.com. With over 15 years of managing Google Ads and Meta platforms, I am adept at executing and optimizing search, display, Demand Gen, and YouTube campaigns that drive lead generation with measurable ROI. My approach includes a precise campaign launch using strategic targeting, granular bid management, and thorough Quality Score optimization, aligned rigorously with compliance standards. I have a proven track record in tracking and analyzing key KPIs such as CPA, Cost Per Call, and CTR through advanced spreadsheet models and performance analytics. My communication skills enable clear, data-driven reporting to marketing leadership and facilitate cross-functional collaboration to refine creatives and amplify results. I am confident in executing hypothesis-driven A/B tests, interpreting nuanced performance dips, and strategically scaling or pausing campaigns based on robust signal criteria. I thrive in remote, performance-focused environments requiring ownership and discipline, matching your growth path from Specialist to Performance Marketing Lead. I welcome the opportunity to contribute to your structured, scalable marketing success. Thank you for your consideration. Willis Khan

$60 USD in 5 days

4.9

(1068 reviews)

8.6

@logintobusiness

Hi, I am an experienced paid media specialist, and I can execute, optimize, and report on Google Ads, Meta, and native campaigns, including Search, Display, Demand Gen, YouTube, and Performance Max. I will implement structured strategies, A/B tests, tracking, and targeting, monitor KPIs like CPA and CTR, provide clear performance insights, and optimize campaigns for scalable lead generation while ensuring compliance and accurate reporting. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.

$60 USD in 10 days

5.0

(229 reviews)

8.2

@msh598cc826883a7

As a seasoned digital marketer with a special emphasis on PPC, I believe I have the skills and experience that align precisely with your project's requirements for a Paid Media Specialist. Collaborating with the Marketing For Greatness team for over ten years has rendered me an expert in executing, optimizing, and measuring the outcomes of paid campaigns - specifically Google Ads, DemandGen, and Performance Max. Bearing in mind that tracking KPIs are cardinal to your project goals, I assure you my proficiency in handling spreadsheets and performance analysis is impeccable. Moreover, at Marketing For Greatness, we adopt a very disciplined and data-driven approach to scaling campaigns and this is consistent with your objectives mentioned in the job description. Not only have we been highly adept at creating hypotheses for structured A/B tests but also diligently evaluated their learnings in order to optimize our strategies further. Lastly but paramountly, I'm aware of the dynamics surrounding multi-touch attribution in today's cookie-restricted environment. However, my knowledge on the subject doesn't merely rely on AI-informed insights; instead, I pride myself on staying up-to-date on industry trends and algorithm updates to deliver measurable results. The proven track record of managing $5 Million in ad spend alongside my aptitude for clear communication and detailed performance summaries makes me a perfect fit for this

$180 USD in 40 days

4.9

(79 reviews)

7.6

@tangramua

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Google Adwords, Analytics, Social Media Marketing, Search Engine Marketing, Conversion Rate Optimization, Digital Marketing, A/B Testing, B2B Marketing, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.

$60 USD in 5 days

4.9

(11 reviews)

5.7

@revival786

Greetings! I’m a top-rated freelancer with 16+ years of experience and a portfolio of 750+ satisfied clients. I specialize in delivering high-quality, professional paid media services tailored to your unique needs. Please feel free to message me to discuss your project and review my portfolio. I’d love to help bring your ideas to life! Looking forward to collaborating with you! Best regards, Revival

$60 USD in 40 days

4.9

(20 reviews)

5.4

@Dushtbalak

With my extensive hands-on experience in digital marketing (with a specific emphasis on Google Ads, Internet Marketing and Search Engine Marketing), I am confident of delivering impressive outcomes in your performance-driven and disciplined environment at healthinsurance.com. My proven skills in executing, optimizing and reporting paid campaigns, along with an ability to track ad performance,value, seamless collaboration, and ability to analyze and interpret campaign data for meaningful insights are perfectly aligned with your requirements. As a freelancer, I have displayed utmost reliability in meeting goals and deadlines - an attribute I believe is necessary for remote roles like this one. Also, having worked remotely for several organizations and startups, including managing teams under my charge, I am not just comfortable with remote work operations but highly adept at it. This makes me uniquely placed to offer a solid value proposition amidst a changing work landscape. Perhaps most importantly,I am motivated by impactful growth and measurable results- a passion that aligns perfectly with your company's vision. I would genuinely appreciate the opportunity to contribute to your disciplined approach toward scalable growth by bringing meticulous attention to detail, creativity and performance consistency into your projects. Let's connect discuss further how my skills dovetail beautifully with what you seek in this role.

$100 USD in 15 days