SEM – Looking for an SEM professional who has experience with integrations with Google Analytics. This work will require you to provide weekly performance reports (templates will be provided in excel format; however you are welcome to provide other reporting options). These campaigns are already setup and running. We require weekly optimizations, with a focus on driving improved efficiency's and conversion rates.
We are also looking for someone who knows the more advanced features of Google Adwords like Search re-targeting (audiences), ad extensions, day parting and mobile bid adjustments.
Reporting – 1 hour per week including performance report, insights and summary of optimization
Optimization – 1 – 2 hours per week to drive continued improvements in performance
§ Keyword (adding/pausing/negatives)
§ Campaign budgets
§ Device bid multipliers
§ Creative performance
§ Creative changes
§ Day parting (day of week and hour of day reports)
§ Re-marketing optimization
§ Site links
§ Geo-location targeting reviewed
§ Click to call
§ Ad Extensions
Please highlight your wins, any portfolio examples and ask any questions up front.
Thanks, we look forward to working with the selected candidate.