PPC management for multiple clients (currently 7).
Mostly local businesses with lower budgets.
*Monthly reporting to prove value of work with KPI's. Reporting should be simple and provide clear indication of improvements which can be handed over to client.
*Weekly check ins to discuss recommendations and significant changes to be made
*Tasks for other teams (landing page changes, etc) should be sent via email.
*Ongoing audit of accounts for opportunities to improve ads, landing pages, ad groups, etc
*Record time spent on each account via time tracking system (Freshbooks)
Freelance contract will continue indefinitely if requirements are met.
If requirements are exceeded, more hours will be added.
You are to be my AdWords Guru. I'm assuming with your certification and experience you know more than I do about AdWords. This means I want you to speak up when you think something's not set right, or you have recommendations.
I will set the amount of hours that should be spent on each account. These guidelines are recommendations, if you go a little under or a little over, that's okay.
There should be enough to work on with each account to fill the time to increase ROI for my clients.
PPC Accounts / Monthly Time Spent in order of priority
ICT 10-15 Hours
Senior Assist 6 Hours
Chang-Castillo 4 Hours
Daystar 4 Hours
Fountainhead 4 Hours
Janet and Nick 4 Hours
Smile Matters 2 Hours