Digital Analyst : Offshore

Job Description:

Job Description

The Digital Analyst is responsible for providing insights to business through digital data analysis and

leveraging and maintaining digital tools, supporting in taking over ad-hoc digital data reporting activities.

The Digital Analyst is part of our Offshore team and can either dedicated serve a BU, Region or Market,

or the role reports to the Global Central Commercial Data & Analytics team and will serve the different

business flexibly based on the required demand.

Job Responsibilities

 Supports the business with executing operational work focusing on digital data & analytics

 Analyses data sets and interprets the results of the analysis to meaningful outcomes for the

business

 Performs Social Media listening analysis including maintenance of segment definitions in

Talkwalker

 Sets up new projects in Talkwalker and updates reoccurring reports

 Performs SEO activities with Brightedge and SEMRush

 Executes Web Analytics activities through Google Analytics and Google Tag Manager

 Creates reports using Google Data Studio Report using different sources (Galderma, Facebook,

Instagram, other)

 Runs ad-hoc reports in Talkwalker, Brightedge and SEMRush

 Build training material

 Ensure effective user management of Digital Tools (GA, GTM, SEMRush, TalkWalker, etc.)

Minimum Requirements

 University Degree in Digital Marketing, Data Science or comparable

 5+ years’ experience as a Digital Analyst, preferably supporting international pharma/ technology

companies

 Proficient with Excel and SQL

 Proficient in analyzing data using Talkwalker, Brightedge, SEMRush and Google tools (Google

Analytics, Google Tag Manager, Google Search Console)

 Hands-on experience with Snowflake and PowerBI preferred

 Successful track record in preparing data and querying databases

 Strong visual skills to represent analyses and findings to the business in a compelling way

 Good communication skills to present analyses and findings to the business

 Proactivity and ability to understand requirements from the business

Habilidades: Google Analytics, SEO, Marketing na Internet, Analítica, Marketing

ID do Projeto: #34450957