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SEM Specialist - Digital Marketer

About the role

Finder is one of Australia’s largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Millions of users around the world use Finder to compare over 100 categories, providing a unique opportunity for you to develop complex strategies covering varied verticals.

As a Digital Marketing Specialist, you’ll be responsible for executing paid media campaigns, with the objective of improving ROAS, growing paid margin and/or achieving long term revenue growth across global markets. You’ll have the freedom to explore working across a variety of channels, from search to paid social to display. Designers and the media insights team are available to support you in bringing your campaigns to life.

Responsibilities

- Develop media strategies to ensure we hit performance targets

- Performance marketing campaign optimisation and management with a heavy focus on search then social and display channels

- Delve into ad platforms, end to end and attribution data on how your campaigns are performing and identify opportunities to improve them

- Be on top of conversion tracking, from implementation in Google Tag Manager (GTM) to problem-solving discrepancies

- Evaluating and testing new channel opportunities

- Development and execution of tests from ad variations to landing page optimisation

- Build relationships with our Client Services and Publishing & Editorial teams and work collaboratively to build, launch and iterate on campaigns to support our vertical growth

- Proactively apply the latest best practice to your campaigns and further develop your knowledge through practice and industry news

Desired Experience and Skills

- 3+ years hands on experience agency-side working on enterprise-level SEM or programmatic campaigns

- Be able to prioritise and balance multiple campaigns

- Ability to effectively build and optimise search campaigns, this includes being able to translate the commercial goals into paid campaign targets

- Proven track record of achieving and exceeding performance targets (ideally conversion or revenue targets)

- Proficient in using Google Ads and Google Analytics

- Experience with Facebook Ads Manager and Google Display (optional)

- Advanced Excel and data analysis skills

- Data-driven approach, with a test and learn mindset

- Ability to work in a team to achieve common goals

- It is expected that you:

- Don’t need hand-holding

- Are self-motivated

- Responsive to feedback

- Seek to improve and become dominant

- Be prepared to personally improve your skills and productivity

Habilidades: Google Analytics, Google Adwords, Marketing do Motor de Busca, Automation, Keyword Research

Acerca do Empregador:
( 39 comentários ) Sydney, Australia

ID do Projeto: #31554025

39 freelancers estão ofertando em média $12/hora nesse trabalho

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digitally2017

Hi, I'm ★★★GOOGLE ADS CERTIFIED | GOOGLE SHOPPING CERTIFIED★★★ | Proficient in creative ads creation for ecommerce & small medium businesses | Specialized in Google display ads, Youtube ads, app ads for website visitor Mais

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mvikram14

Hi, Please send website for SEO Analysis White hat SEO / Google Guidelines- Digital marketing-10 year experience. I have an excellent and effective SEO, SMP, SMO, Facebook, Twitter Instagram, YouTube, Linked In, and Mais

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eighthsense52

Dear Business Owner, I have gone through your job post very carefully and able to suggest the best strategy and implement it too. I'm a certified google ads expert working for the last 5 years. I am a specialist in Goo Mais

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RodrigoBeta

Good afternoon, I've been working for 6+ years in digital marketing, SEM and SEO optimization. Certified in: -Google Ads -Shopping Ads -Facebook Ads -Mailchimp -Content Marketing -Linkedin Sales Navigator (lead gen Mais

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ArkssTech

Hey Manager!! I was checking the details of "SEM Specialist - Digital Marketer" and really interested and looking forward to start discussions. I specialize in White Hat SEO. I will optimize your website by using "on Mais

$20 USD / hora
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2.8