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GOOGLE SHEETS KPI DASHBOARD (STRUCTURE) You’re going to create 5 tabs: 1. RAW DATA (INPUT) 2. KPI DASHBOARD (CEO VIEW) 3. CHANNEL BREAKDOWN 4. LEAD QUALITY TRACKING 5. FORECAST + ROI TAB 1: RAW DATA (INPUT) This is where your VA / Verena / marketing team dumps data weekly. Columns: Date Channel Campaign Spend Clicks Impressions Leads Calls Qualified Leads Appointments Deals Closed Revenue Location Sources: • Google Ads → Spend, clicks, impressions • GA4 → leads/forms • CallRail → calls • Salesforce → qualified leads, deals, revenue • SEMrush → handled separately (SEO tab later if needed) Rule: No missing data. Ever. TAB 2: KPI DASHBOARD (CEO VIEW) This is what YOU look at. Top Section (BIG NUMBERS) KPI Formula Total Spend =SUM('RAW DATA'!D:D) Total Leads =SUM('RAW DATA'!G:G) Qualified Leads =SUM('RAW DATA'!I:I) Deals Closed =SUM('RAW DATA'!K:K) Revenue =SUM('RAW DATA'!L:L) ________________________________________ Core Metrics (THIS IS WHAT MATTERS) KPI Formula CPL =Spend / Leads Cost per Qualified Lead =Spend / Qualified Leads Close Rate =Deals / Qualified Leads Revenue per Lead =Revenue / Leads ROAS =Revenue / Spend ________________________________________ Targets (SET THESE) KPI Target CPL $150–$400 (depends on service) CPQL $300–$800 Close Rate 20–35% ROAS 3x–8x If below → problem If above → scale ________________________________________ Visuals (create charts): • Spend vs Revenue (line chart) • Leads vs Qualified Leads (bar chart) • CPL trend (line chart) ________________________________________ TAB 3: CHANNEL BREAKDOWN This is where agencies get exposed. Pivot Table: Rows: • Channel (Google Ads, SEO, Facebook, etc.) Values: • Spend • Leads • Qualified Leads • Revenue ________________________________________ Add Calculated Columns: Metric Formula CPL Spend / Leads CPQL Spend / Qualified Leads ROAS Revenue / Spend ________________________________________ This tells you: • Which channel prints money • Which one is garbage TAB 4: LEAD QUALITY TRACKING (CRITICAL) Most companies don’t do this → this is your edge. Columns: | Lead ID | Date | Source | Keyword | Job Type | Budget | Qualified (Y/N) | Reason if NOT | Sales Rep | Create dropdown: • Qualified: YES / NO • Reason: o No budget o Wrong service o Outside area o Spam KPI: Metric Formula % Qualified Leads Qualified / Total Leads Waste % Unqualified / Total Leads If waste > 40% → your PPC agency is trash TAB 5: FORECAST + ROI Inputs: Metric Value Avg Job Value $25,000 (example) Close Rate 25% Monthly Budget $50,000 Outputs: KPI Formula Expected Leads Budget / CPL Expected Deals Leads × Close Rate Expected Revenue Deals × Avg Job Value This lets you answer: “If I spend $100K… what do I make?” AUTOMATION (IMPORTANT) Step 1: Connect Data • Google Ads → Supermetrics or Zapier → Sheets • GA4 → export weekly • Salesforce → export pipeline weekly Step 2: Assign Ownership • Verena → updates weekly • Sales team → marks qualified leads daily RULES (NON-NEGOTIABLE) 1. No guessing numbers 2. No “we think leads are good” 3. Everything tied to revenue 4. Update every Monday WHAT THIS WILL DO FOR YOU Within 2 weeks you’ll know: • Which campaigns are garbage • Which keywords waste money • Whether your agency is lying • Where to scale aggressively
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13 freelancers estão ofertando em média ₹1.574 INR/hora for esse trabalho

Hi, I’d be happy to help you with SEO optimization for your website. With 12+ years of experience in SEO and digital marketing, I specialize in improving search engine rankings, organic traffic, and lead quality through proven, white-hat strategies. ✅ What I Will Do: - In-depth Website & Competitor Analysis - Keyword Research (High-Intent & Long-Tail Keywords) - On-Page SEO Optimization (Meta Tags, Content, URL Structure) - Technical SEO Fixes (Site Speed, Indexing, Mobile SEO) - Content Optimization for Better Engagement - Quality Backlink Strategy & Off-Page SEO - Monthly Performance Report & Insights I’ve successfully optimized websites across multiple industries, helping them achieve higher Google rankings, consistent traffic growth, and better conversions. My focus is always on long-term results, not quick wins. Let’s discuss your business goals and create a customized SEO strategy to grow your online presence. Looking forward to working with you. Best regards, Raj Kumar
₹1.250 INR em 20 dias
8,1
8,1

I have done a similar project a week ago. I am sure you will give me more projects after this. I am interested to do this project too and ready to complete this within the timeline. Kindly check my profile to see all rating and reviews given by clients. Hoping to hear from you soon. Payment after completion.
₹2.000 INR em 40 dias
5,0
5,0

With my extensive background in data analysis and management and proficiency in Excel and Google Sheets, I am confident that I can create the comprehensive KPI dashboard you need for your business. Your project revolves around accurate data processing and actionable insights - two things I consider to be my professional forte. Having handled similar projects before, I understand the significance of guaranteeing quality data with zero missing entries like you mentioned in your description. This is something I commit to maintain each step of the way. My capacity to transform raw data into meaningful visuals using charts and graphs is perfectly aligned with your requirement for visual representations. Furthermore, I see great value in your 'lead quality tracking' component which I feel many companies overlook. My experience in this area can bring immense value to your business by identifying loopholes in PPC strategies and maximizing returns on investment. In summary, choosing me for this project equates to partnering with a committed professional who goes beyond mere "data processing," but rather a strategic analyst who will help you identify critical issues, make informed decisions, maximize revenue, optimize campaigns efficiently, and ensure accountability across board from Monday consistent updates as you desire. So why wait? Let's begin revamping your KPI Dashboard now. Invest in top-quality service, invest in Naresh!
₹1.450 INR em 40 dias
4,0
4,0

I've read through your 5-tab structure carefully and this is well-thought-out. I can build exactly this in Google Sheets. Here's my approach: - Tab 1 (Raw Data): Clean input sheet with all your columns — Date, Channel, Campaign, Spend, Clicks, Impressions, Leads, Calls, Qualified Leads, Appointments, Deals, Revenue, Location. Locked headers, data validation. - Tab 2 (CEO KPI Dashboard): Big numbers with color-coded status, Cost per Lead, Cost per Call, ROAS, Lead-to-Deal rate, plus charts. - Tab 3 (Channel Breakdown): Channel-wise performance with QUERY/pivot logic. - Tab 4 (Lead Quality): Lead source quality scoring, Qualified % by channel. - Tab 5 (Forecast + ROI): Trend-based projections, ROI calculations. All powered by ARRAYFORMULA, QUERY, and SUMIFS — no manual updates needed. I build these kinds of dashboards regularly. Ready to start immediately. Shall we connect?
₹1.500 INR em 40 dias
3,4
3,4

From Pune Completed Projects: 1. Hotel Booking Management & Tracking System (Excel + VBA Script) 2. Appsheet: ERP system for textile business 3. MNGL Gas Incident Tracker & Dashboard (Google Sheets + Google Data Studio) 4. Daily Expenses Trackers(Google Sheets) 5. Option Scalping Strategy Automation (Excel VBA) 6. Nifty50 Live Option Chain Dashboard (Google Sheets) 7. Binary Trading Sheet (Google Sheets) 8. Customer Data Cleaning & Sorting Tool (Excel VBA & Python) 9. Historical Stock Closing Price Analysis for 2,600 Stocks (Excel & Python) 10. Power Bi dashboard for F1 Car racing insights 11. GOLD Loan tracking in Google sheet and Google Data studio 12. Local Taxi Tracking System (Google Sheets + Google Data Studio) 13. Appsheet Milk Drivers wages and attendance system (Appsheet + Google sheet ) Key Highlights: 1. Pay only if satisfied with the work 2. Expert in Power BI, Excel, VBA Macros, Google Sheets, Google Apps Script, and Python 3. Experience in 3 American MNCs 4. Skilled in Data Analytics, Automation, and Visualization 5. Proficient in Statistical Analysis 6. Offer Long-Term Support for all projects 7. Quick Delivery with multiple revisions I can deliver any project related to Data Analytics, Automation, and Reporting with precision and reliability.
₹1.500 INR em 40 dias
3,1
3,1

Hope you are doing well! Extensive experience building CEO-level KPI dashboards in Google Sheets for marketing and sales teams ensures precise data capture, calculation, and visualization. Previously structured multi-tab workbooks linking raw campaign data from Google Ads, GA4, CallRail, and Salesforce into consolidated dashboards for clear spend, leads, and revenue insights. Handled channel breakdowns with pivot tables, calculated CPL, CPQL, ROAS, and generated charts to quickly identify high-ROI campaigns and underperforming channels. Implemented lead quality tracking systems with dropdowns, waste metrics, and actionable KPIs to assess agency performance and sales efficiency. Built forecast and ROI models with adjustable inputs for budget, close rates, and average deal value to answer “what-if” scenarios accurately. Automated weekly updates using Supermetrics, Zapier, and team ownership rules to ensure live, accurate dashboards. Challenges like inconsistent raw data were resolved with input validation and clear rules for mandatory fields, guaranteeing reliable KPI outputs. I know what do I build for you, can complete it to your full satisfaction within your timeline. I am ready for you and waiting here. Thank you.
₹1.300 INR em 40 dias
2,9
2,9

Hi, I went through the full structure and this is a well thought out system. The channel breakdown and lead quality tracking tabs are the parts most people skip and they are exactly where the real insight lives. I have built production data pipelines in Python that processed large datasets, compared figures across sources, flagged anomalies and generated structured outputs with full auditability. I have also built automated portfolio trackers pulling live data into spreadsheets with calculated metrics and visual dashboards. Same discipline applies here, every number traceable, every formula documented, nothing guessed. For your dashboard I will build all five tabs exactly as specced. RAW DATA with the full column structure, KPI DASHBOARD with the big numbers, core metrics, targets and the three charts, CHANNEL BREAKDOWN with the pivot and calculated columns, LEAD QUALITY TRACKING with dropdowns and waste percentage, and FORECAST plus ROI with the input and output model. I will also set up the Supermetrics or Zapier connection for Google Ads and document the weekly update process so your VA or Verena can run it without needing to come back to me. One question, do you already have Supermetrics or are we using Zapier for the Google Ads connection? Jenifer
₹1.250 INR em 40 dias
5,0
5,0

Hello, I can build a clean, automated KPI dashboard in Google Sheets with clear visuals, dynamic charts, and real-time updates so you can track performance effortlessly. I’ll structure the data properly, create overview + detailed sheets, and ensure everything updates automatically with formulas like QUERY, ARRAYFORMULA, and pivot tables. Your dashboard will include KPI cards (target vs actual), trend analysis, and an easy-to-use layout for quick insights and decision-making. A well-built dashboard helps reduce reporting time and improves data clarity significantly. Ready to start immediately and deliver a fully functional, user-friendly dashboard. Regards, Bharti
₹1.875 INR em 40 dias
0,0
0,0

Hi, This requirement aligns well with my experience in building KPI-driven dashboards and translating data into clear business insights. I understand the objective is not just reporting, but identifying what’s working, what’s underperforming, and where to scale. Here’s how I would approach it: • Create a clean RAW DATA structure with proper validation • Build a CEO dashboard with key metrics (CPL, CPQL, ROAS, Close Rate) and clear visuals • Develop channel-level analysis using pivots and calculated metrics • Set up Lead Quality tracking with structured inputs and waste analysis • Build a Forecast + ROI model for decision-making The focus will be on accuracy, simplicity, and actionable insights. I can also structure the data to support future automation and scalability. Happy to discuss and get started. Regards, Hemant
₹1.800 INR em 40 dias
0,0
0,0

With 6+ years of experience in performance marketing & analytics, we build Google Sheets KPI dashboards that tie marketing directly to revenue and decision-making. We’ll create your 5-tab dashboard exactly as required: • RAW DATA – Clean input structure with validation (no missing data, standardized formats) • KPI DASHBOARD (CEO VIEW) – Auto-calculated metrics (CPL, CPQL, ROAS, Close Rate) + clear targets • Visuals – Spend vs Revenue, Leads vs Qualified, CPL trends (dynamic charts) • CHANNEL BREAKDOWN – Pivot tables + calculated metrics to identify top vs underperforming channels • LEAD QUALITY TRACKING – Dropdowns, qualification %, waste analysis for true lead quality insights • FORECAST + ROI – Scenario planning (budget → leads → deals → revenue) Automation Setup: • Google Ads, GA4, CRM (via Supermetrics/Zapier or exports) • Error checks + structured data flow Enhancements: • Conditional formatting (flag poor CPL/ROAS) • Weekly reporting view (quick insights) • Scalable structure for SEO/PPC expansion Outcome: A decision-ready dashboard that shows what’s working, what’s wasting budget, and where to scale profitably. We focus on clarity, accuracy, and revenue-first reporting, not vanity metrics.
₹1.285 INR em 40 dias
0,0
0,0

Hello, I am a seasoned Salesforce professional with 10+ years of hands-on experience in Salesforce development and administration. Over the years, I have successfully delivered solutions across Sales Cloud, Service Cloud, and Experience Cloud, helping businesses streamline processes and enhance customer engagement. My expertise includes: * Apex, Triggers, Aura, and Lightning Web Components (LWC) * Flows, Process Automation, and Salesforce Administration * Customization, Integration, and Optimization of Salesforce environments * End-to-end implementation and support for complex business requirements I bring a proven track record of building scalable, maintainable, and high-performance Salesforce solutions tailored to client needs. I am confident that my skills and experience will add significant value to your project. Looking forward to collaborating and contributing to your success. Best regards, Arpit K.
₹1.250 INR em 40 dias
0,0
0,0

This is not just a dashboard build — it’s a data system that needs to stay accurate, usable, and decision-focused over time. Your structure is solid, and I see exactly where this typically breaks in real use: • inconsistent raw data inputs • KPI formulas becoming unreliable • dashboards that look good but don’t drive decisions My approach: • Build a clean RAW DATA layer with validation (no missing data, controlled inputs) • Standardize calculations so KPIs (CPL, ROAS, Close Rate) remain stable • Design a CEO dashboard that highlights only decision-critical metrics • Structure channel and lead quality views so performance issues are immediately visible • Ensure the model is maintainable by your team (not dependent on me long-term) I’ve built similar structured Excel systems and understand the importance of tying everything back to revenue, not vanity metrics. Quick question: Will your data be manually updated only, or do you want this structured for future automation (Supermetrics/API-ready)?
₹2.000 INR em 20 dias
0,0
0,0

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