I need off-loading help worth about $100 to me, and I need it to be done within 36 hrs...
It is for the creative design and copywriting of two (2) advertising postcards that will be delivered in envelope together with 15 other similar postcards that compete for attention why it needs to stick out with a very positive tone. For the same reason, it does not need to have the address of the recipient on it, rather the return-address (postage free) to us.
The recipients of these will be companies sized:
> 3-19 empl 84%
> 20-29 empl 10%
> 50+ empl 6%
...and it's safe to assume most will be opened by any of receptionist/office manager, founder or controller. The company sending these out claims that only one company (ever) has been successful with a "scaring to action" message, but many have been successful with attractive, positive images, why I think it's quite safe to assume it has to attract the office manager type particularly so he (or probably more often she) will propose it as a solution to the boss (or simply just order more info before proposing it).
The action we want from the first of the postcards is to request more information on an answering service (so likely to off-load the receptionist who is most likely to answer those calls otherwise). I suppose the service itself is fairly self-explanatory.
The other action is that they would be getting new VoIP-phones and about a 50% reduction in calling costs (they can take their pick from: [url removed, login to view] ) with a lot of extra services with call queues, interactive voice response (dial 1# for this and 2# for that) that they most likely don't have.
You only have to make the creative design for the first page, and any copy that should be on it (and the copy on the 2nd page above where they fill out their info on the postcard to send back to my client to really make them do it).
You can provide it in draft-form only as I can do the Adobe InDesign setting. If you need a picture, I suggest to use istockphoto for taking your pick, as this client has an account there!
I need your suggestion within 36 hrs, so pretty fast....
I'll be happy to provide feedback on the actual results for your own portfolio afterwards!