We need a flyer (first of a serie). So the first will get extra attention since this will be the base for the flyers that will have to be made in the months to come.
Attached in powerpoint there is the draft of the flyer with the logo and the text that needs to be included. If you want to understand the text a bit more you can use google-translate.
basic: [url removed, login to view] and [url removed, login to view] (or [url removed, login to view]) shows a bit of the style of the organisation, color schemes, etc.
Front of the flyer: headline, left pay-off (that can be posters in the future as well), rightside: what do we ask from the people (fill in a questionnaire) and what they can win (a box with items that represent Amsterdam) - you can decide to draw a box in Amsterdam style (best is then "delfts blauw" - [url removed, login to view]+blauw+amsterdam&espv=210&es_sm=119&source=lnms&tbm=isch&sa=X&ei=s-qFUtWrKeGO4ATMnYCYBg&ved=0CAkQ_AUoAQ&biw=1440&bih=684
Backside of the flyer: headline to attract interest, left explanation, right (can be wordcloud kind of thing) mentioning topics that will be addressed by the survey people need to fill in.
The Survey will be distributed at every door in Amsterdam IJburg (this is an area in Amsterdam). You can decide to use footage from IJburg in the leaflet if you want - [url removed, login to view]+ijburg&espv=210&es_sm=119&source=lnms&tbm=isch&sa=X&ei=ReuFUobQIaPG4gS55YDQAg&ved=0CAkQ_AUoAQ&biw=1440&bih=684
Since it will be distributed via postboxes at the houses the flyer needs to really attract attention to prevent people from throwing it away unread.
Size will be A5, landscape (see attachement for details).
As said, this will be the first of a serie of posters, leaflets, brochures, banners and maybe some webdesign as well. So besides quality and creativity the price is important as well, since this is a voluntaire non-commercial initiative. Your first design will be feedbacked by professional designers in Holland and might led to adjustments in text and/or design.