I need to modernize the corporate identity of my medical group. We are an established anesthesia practice in immediate need of a logo design. The logo will set the tone for other brand items such as typography, color pallets, and tertiary items.
The two most critical aspects of the logo to us are the mark and the typography. Each must be identifiable and the mark must be applicable as a standalone, identifiable element throughout our branding strategy. The style should resemble what is known as "flat design". We are not looking for sophisticated graphical effects.
Attached is our current logo as well as some logos we enjoy. Current colors are a deep purple and type is Times New Roman. A deep, rich blue might be preferred but we are open to many iterations and combinations. The type needs to change and present a strong and bold presence. All designs must work in black and white. New designs do not need to be iterations of what exists.