Logo design

NAME: ANCORA TOURS (in English Anchor Tours)

Our company TU Italia, established in 2006, organized shore excursions

for cruise Spanish-speaking passengers in Italy. Over the time we have

grown and we have started to organize shore excursions throughout

Europe for Spanish-speaking customers

Then, from last season, we also started selling shore excursions for

Italian clients, and from next year we will start to work also on the

English-language market . We have always worked almost exclusively in

the online market .

In such a context, the name TU Italia has become too tight , so we

decided to change its name from 2014 and chose Ancora Tours, which in

English means Anchor Tours. We chose the anchor also as the company

logo, to create an important link between the name and logo.

We organize private excursions for cruise passengers , in competition

with the official ones sold by the cruise companies. Our excursions

are low cost ( often ¼ over the price of the offical excursions ) for

which the most important thing for us is to give the customer an idea

of solidity and seriousness, as the question often addressed to us is

"how can you have such a low price? ". That’s also why, again, we have

chosen the anchor as the name and symbol of the company (besides the

fact that invokes the marine world).

From what I have just described, it will be clear that our mission is

the low cost, to give the possibility to the cruisers to discover the

beauties of the city where the ship docks at "normal" prices, as the

cruise companies ask huge sums for their excursions .

In recent years the policy of the cruise companies has been selling

cruises at very low prices , gaining on all the complementary services

, first of all the shore excursions , so with the incoming of the

excursions the cruise companies could pay most of their immense

organizational machinery . That’s the reason why offering guided

excursions at much lower rates not detract from the quality of the

tours themselves. Often in the specialized forums our trips are often

considered better than those of the companies, despite the

significantly lowest price . So our vision is to organize trips of

more and more high quality , hoping that when the cruise companies

will lower their prices considerably , reaching to even our own,

people will choose us no more for the price but for the high standard

of our excursions. However, depending directly from the cruise

companies , which are also our competitors, it is not easy to have a

steady vision.

Having a new name ,we have not yet a slogan, we're working on it these days.

As stated above, it is important that the logo gives the idea of

stability, commitment , trust. It should also be elegant, as it must

be used even for signs in ports and merchandising, we’d prefer a logo

with the name on it. If possible, it would still be good to have also

a logo without a name in it.

Primary colors: #C00 red / #FFF white

Secondary color: #066 blue

Font: Tahoma

Competitors: [url removed, login to view], [url removed, login to view]

(their logo is an anchor with a bus, so that new future logo should be

very different from their logo)

New website's screenshot: In attachment

Old logo: In attachment

Habilidades: Design Gráfico, Design de logotipo

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Acerca do Empregador:
( 1 comentário ) Roma, Italy

ID do Projeto: #5131826

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