Design a Logo and Business Card for an offshore fishing company that takes small groups of people on one-day to multi day fishing trips off the coast of Vancouver Island, in Britsh Comumbia, Canada. Most packages include overnights in a remote luxury lodge, with gourmet meals. The primary type of fish caught is Spring King Salmon, Coho Salmon and Halibut. The expereince is a premium service- the cost is higher end.
The name of the company is: Offshore Charters
Tag line and differentiator: Unlimited Fishing Time. Fish Guaranteed!
The type of boat: [url removed, login to view]
The target market is primarily:
Men, Age 40-60, Typically from the United States, Interested in having a luxury, fishing holiday with their Friends and having all the details taken care of. Often caterring to the oil and gas industry and big corporate companies.
Branding image should be classy, fun and look luxury.