Edan Property is the business name for a property development company. The company specializes in development of semi rural land into suburban residential housing lots.
The demographic we work with is 60+ private individuals and residential realestate agents to purchase land and 30-40yr old middle income families looking to build or buy a new home.
The company is targeted towards middle income and being respectable and trusted. It is not intended to be branded as either cheap or luxury.
The branding should be professional and trustworthy, but relaxed, modern and appealing, as it is targeted towards consumers who are about to engage with us on a sizable financial transaction.
There is no defined color palette to follow so this should be provided with the logo so that other material (eg web site, business cards, letter head etc) can be later developed. The logo is to be used for both online website and print so should be suitable for both.
A tag line/logo text can be suggested but is not mandatory.