Deadline is next 36hrs. Create a 1-page ad in full color, size is 8.25 x 10.75. The objective is to advertise safe driving to teenagers and parents. We are introducing our NEW Online Drivers Education Course, Driving Lessons and Drive Safe Kits. I want to create an ad mixed with funny and controversial graphics.
Here is my idea:
I found 2 ads that I liked and want to merge into 1. The 1st AD was from Reebok that advertised, "Cheat on your girlfriend, not on your workout". This campaign created controversy, but at the same time it attracted many views. The 2nd AD is from Ford motors. Ford's AD showed a kidnapping scene with caricature cartoon characters...it was funny, controversial and impressive at the same time. I want to re-create the scene using the graphics of a TEENAGER, MOTHER, FATHER and DRIVER LICENSE TESTER. We need to re-create with different faces (similar expressions) and clothing. My target audience are 15-17yrs old teenagers and their parents. So it can't be too sexy....but it can be funny with a twist of dangerous thoughts.
Main Highlights of Ad:
The main text reads, “Cheat on your Driving Test, not on your Driving Skills”.
The main picture is a kidnapping scene. A teenager is driving with his mother, father and license tester in the back.
The services for sale are: (1) DDS Permit Test $9.95, (2) Online Drivers Ed $29.95, (3) Private Driving Lesson $99, (4) Student Driver Sign $15, (5) Defensive Driving Class $75…BUY COMBO FOR $149 (Save $80)
The Main Picture Graphic:
The main picture is a kidnapping scene. A teenager is driving with his mother, father and license tester in the back (trunk).
(1) The driver would be a teenager......we could use one of the images and make any necessary adjustments. Maybe holding keys, drivers license, etc.
- teen 1: [url removed, login to view]
- teen 2: http://digital-art [url removed, login to view]
(2) The 3 people in the back would be a MOM, DAD and DRIVING TESTER. We need to change face with similar expression for a DAD and his clothes. For the MOM, we can use the similar face expression but we need to add some clothes. For the DRIVER TESTER, I want to use same expression but also reduce the sexy look and add clothes. I want to add "driving examiner" somewhere on the testers clothes. Below are some sample pictures/faces to consider...but welcome any ideas from you.
- mom or dad: http://2.bp.blogspot.com/_eSG8GAJizDc/S78Z2lOCq3I/AAAAAAAAAGQ/tx8LgqN5t2s/s1600/Callums+World(Screen).jpg
- dad 1: [url removed, login to view] (or similar)
- dad 2: [url removed, login to view].jpg (or similar)
- dad 3: [url removed, login to view] (or similar)
- tester 1: <still looking for a good face....or can you modify the existing face to avoid any problems from original artist>
(3) On the car itself, can you add a "student driver: screaming parent" sign. Or else you could use one similar to this:
-student driver sign: [url removed, login to view]
(4) On the top right corner, I want to add a QRcode to link to [url removed, login to view] with a saying underneath reading, “the cure for NEW drivers”.
(5) On the bottom, we would layout the services for sale in the same format as the Delta Airlines Example. See the attached picture as example. Each box would have a service.
(6) Include our telephone somewhere: (855) 650-7787
(7) Add the text, "DDS Certified and Parent Approved" anywhere you see is good.
Al - [url removed, login to view]
10 freelancers estão ofertando em média $179 para esse trabalho
...[url removed, login to view] [url removed, login to view] ........ [url removed, login to view] my samples dont mean im limited to those styles. ... im a good illustrator and flexible ...