We need a micro-site for an upcoming campaign built quickly. We will drive traffic to the site via a Facebook Ad campaign and outbound emails to our subscriber list. The purpose of the landing page(s) is to generate leads to download our app currently in Beta available on Google Play.
In the summer of 2015, we started a pilot project in Metro Manila disbursing micro loans. Nearly the entire borrower process takes place via the app, social media, text messaging and email.
Our campaign will launch in mid-August and needs revised landing pages to convert leads to application downloads by driving traffic to this website. We are running two campaigns in parallel. In addition to the Facebook Ad campaign, we are running an email, referral campaign. Therefore, there are two top level landing pages. Version A is for new-non referred users. Version B is for new-referred users. Both Version A and B will lead to pages 2-6. All traffic will be mobile-to-mobile, the website will need be be light-weight and mobile responsive. Final output are a maximum of six screens that lead user from description through link to Facebook page.
Form will capture the following variables: Legal name, email address, phone, date of birth, gender, physical address and mobile phone number
Our app is currently only available on Google Play for use on Android devices. Our pilot project is focused on Metro Manila. Our target audience are micro-entrepreneurs (informal businesses, annual revenues less than USD50K per annum and few than 10 full-time employees). We are focused on women between 20 and 54 years old. Our core values are trust and honesty. We aim to be the lowest cost option to finance business expansion for micro-entrepreneurs.
We need an experienced web designer to sketch wireframes and then provide the HTML code for the pages. Specific deliverables include:
HTML5 micro-site. We have the domain, but you will have to host these pages
Integration with Facebook
Installation of Facebook ad pixels
Installation of Google Analytics tracking pixels
This is a non-searchable public website
Site must be mobile optimized
We will handle on-going maintenance of the site
We will provide you with high-resolution images, logos and vectors as well as copy text for the site.
The project should take no more than 2 weeks to complete with a target delivery date of 6 Aug 2016.