This project is two fold:
1) Building and deploying the appropriate custom tags for two websites using Google Tag Manager.
2) Customizing several report views within Google Analytics.
There are two websites:
1) [url removed, login to view] which is our main company website.
2) [url removed, login to view] which is the embedded booking engine we use to book our fishing charters online.
The site company is built on a WP CMS using the Enfold Theme.
The booking engine is provided by [url removed, login to view] and we have highly customized this tool with multiple embedded calendars and catalog widgets.
The Problem: Google Analytics is not calculating the correct revenues and is not tracking source and medium values in Google Analytics. I am therefore, not able to accurately measure the effectiveness of my marketing investment ROI across different channels (organic, Adwords, referral sites, etc...)
Resolution: I would like to change from using the GA Universal Tracking script and migrate to the Google Tag Manager Tool. In order to do this, I will need to create a custom pageview tag that also handles cross domain tracking and captures all data variables and triggers form the booking site located humdignersportfishing.rezdy.com.
One the tag is set up, firing correctly and also feeding reports in GA, I need to have you set up a few (3-4 max) views in GA as shortcuts so I can schedule these reports.
Specifically, UNIT 3 of this course tutorial is exactly what I am trying to accomplish, and the example case is almost identical to my use case. Please review the three tutorials in UNIT 3 for more detailed information.
[url removed, login to view]