Marketing and Brand Strategy
Your brand is more than your logo, name, or slogan — it’s the entire experience your prospects and customers have with your company, product, or service.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
* The images you convey
* The messages you deliver on your website, proposals, and campaigns
* The way your employees interact with customers
* A customer’s opinion of you versus your competition
My comprehensive brand strategy toolkit contains
- [ ] Your brand inspiration, purpose, values and promise
- [ ] Brand differentiators
- [ ] Your brand architecture
- [ ] Personality traits and your brand means
- [ ] The most powerful emotional benefits your brand delivers
- [ ] Positioning statements and your brand story
- [ ] Visual and operational branding guidelines
- [ ] Your brand strategy implementation plan