We are looking to convert the content from a blog post into a more visually appealing eBook as a tool for inbound marketing.
This is for a small building company. The content contains 10 tips to help clients choose a better builder. The eBook will be sent to architects for them to pass on to their clients, as well as being pushed out on social media to encourage downloads in exchange for email addresses, and visitors to the company website.
It is the first ebook we will have created, so we don't yet have a strong style guide, although there is a brand colour palette and fonts. Ideally we want to add some imagery to the ebook to add visual stand out.
We are open to editing some of the content to work harder for SEO.