Boutique WooCommerce Refresh — Soft, Curated Shopping Experience

Existing website: [login to view URL] **Project Overview** I’m looking for a designer/developer to refine the look and structure of my existing WooCommerce site. The site is live and functioning, so this is not a rebuild. The goal is to make it feel more cohesive, intentional, and easy to navigate—less like a default template and more like a curated boutique experience. --- **Design Direction** I have an established visual direction, including: * logo * color palette * overall aesthetic (soft, slightly whimsical, “nostalgic sunset” feel with subtle hot air balloon elements) I’m not looking for new branding. I need someone who can **apply and implement this direction cleanly and consistently across the site**. --- **Structure & Inspiration** I like the layout and usability of [login to view URL]: * clear, intuitive navigation * curated product presentation * balance of ecommerce and storytelling I’d like my site to function similarly, with a simpler homepage. --- **Scope of Work** * Select and implement a **well-supported premium WooCommerce theme** that aligns with this layout/style * Apply my existing branding (colors, fonts, visual direction) within that framework * Refine navigation and product organization * Redesign the homepage to feel guided and curated * Clean up product and category pages for consistency --- **Important: Long-Term Sustainability** I want this to be maintainable long-term. That means: * prioritizing a solid theme foundation over custom/hard-coded fixes * using built-in theme and WooCommerce functionality wherever possible * avoiding fragile or overly customized solutions that are difficult to update --- **What I’m Looking For** * Strong fundamentals in layout, spacing, and typography * Experience with WooCommerce * Good judgment when applying an existing design direction * Clear, efficient communication --- **End Goal** A site that feels: * cohesive and thoughtfully designed * easy to navigate (especially for beginners) * visually distinct from standard WooCommerce templates * aligned with a boutique, giftable brand

Project ID: 40350416