Lead-Focused Social Media Campaign

My priority is simple: turn Facebook and Instagram into steady lead-machines through valuable, educational content. I already know the audience I want to reach; what I need is a well-structured campaign that attracts them, captures their details, and moves them into my sales funnel. Scope of work • Audit my existing Facebook & Instagram presence and pull key insights. • Build a content calendar packed with tips, how-tos, mini case studies, and other educational assets that naturally invite prospects to opt-in. • Create eye-catching creatives (posts, Stories, Reels, short videos) and compelling copy that align with the brand tone I’ll share. • Set up and manage lead forms or dedicated landing pages, tracking every click inside Facebook Ads Manager and Instagram’s native tools. • Optimise weekly: adjust audiences, placements, and messaging based on performance data. • Deliver concise reports highlighting cost-per-lead, conversion rate, and next-step recommendations. Acceptance criteria 1. At least three fresh educational posts per week published on both platforms. 2. Cost-per-lead target met or trending down by week three. 3. Clear evidence of audience growth and engagement in the analytics report. Files I’ll supply: brand guidelines, past creative, and current offer details. Tools you may use: Facebook Business Suite, Ads Manager, Meta Pixel, Canva or Adobe Creative Cloud—whatever helps hit the numbers. When you respond, mention a recent Facebook or Instagram lead gen success so I know you’ve read the brief.

Project ID: 40567039