- To be able to make it easy for website owners/publishers that use [login to view URL] to be able to view cohorts
- Base the cohorts based on sign up date and last activity
--> In Intercom they have ‘First Seen’ attribute they track by default, that’s their ‘sign up/start date and time’ to measure which cohort they belong in
--> In Intercom they have a ‘Last Seen’ attribute they track by default, that’s their ‘last activity date and time’ to measure if they’re still active
- We should capture the data ‘Last Seen’ daily at the same time and then we can run either daily/weekly/monthly cohort analysis because all the data will be there
Full details in the attached document.