I am the founder of a new Yoga Technic, named 7d Yoga, which will be tought online (eLearning) as well as in presence (Master Class training)
I am finalizing the development of the complete eLearning online Academy (including 3D videos of movements etc.), professional web site etc., including all supporting marketing material.
A complete strategy for global worldwide launch has been thought, but I have no time to execute it so need some professional help. I need an experienced professional to
- (re)think & design the public relations / marketing & advertising strategy,
- and also to execute this plan in order to spread effectively the 7d Yoga brand
The focus is both
- online: internet marketing, presence on Yoga retreats web sites, in Yoga popular web sites & forums, on Yoga forums & social networks (FB/Twitter etc), etc.
- offline: Yoga magazine, Yoga festivals & events, etc.
The strategy & concrete action must enable the 7d Yoga brand to be successfully launched with a high worldwide (online/offline) visibility, using buzz & leverage approach: magazines etc should relay the articles & announcement about this new Yoga, due to the newly created buzz & success/visibility of 7d Yoga (without necessary havingf to purchase expensive advertisement or so). So creating an orchestrated "buzz" is key to build some momentum and spontaneous interest from Yoga / Healthcare / Meditation / Zen media.
I am a single-guy shop, with an excellent product (selling online automatically as eLearning, including teacher training certification), and if my product & overall concept is very well thought & developed, my resources are limited (time/money-wise).
I can offer different compensation scenarii: fixed price for overall approach, ongoing recurrent per hour payement (not favored at all), even partnership in the overall venture (sharing future benefits in addition to lumpsum payement for initial services). To be discussed.
I am searching for someone:
- with excellent English command
- with proven track record in the field of promotion/PR, both at strategic level (defining & discussing a global 1-2 year plan) and execution level (writting artivles, contacting media, managing the buzz, etc)
- with experience of the Yoga media field, online & offline, preferably on a worldwide basis (and field of heallthcare, spirituality, meditation, etc) The launch will cover countries in USA, Europe, Africa, India, and material will be subsequent translated into Spanish, French etc.
- affinity with such an initiative (creativity, new brand, worldwide launch, on/offline, Yoga, eLearning)
Please answer detailing your
- previous experience in the PR/Marketing/Branding field
- knowledge of the healthcare/spirituaity/meditation & especially YOGA media scene (no need to be yogi, but having experience & knowledge of the Yoga movement is a must: which medi, events, trends, etc)
- initial ideas how you would start/manage such a project,
- highlight your availibilities, including long term ongoing commitment for operationally execute the strategy
- your passion, vision, dedication...
We are looking for a strong creative and enthousistic partnership, having fun to build this together. Ideas & opininions welcomed.