Stakeholders perception Survey of Herbalife in philippines


Greetings from Field Global.

We are having an urgent study to be conducted in Malaysia. Please send in your best possible competitive quote.

Market: Specify the country name

Sample size: N=50



Media: key print / broadcast / online media from business / consumer / healthcare / direct selling for 3 years above beat that are important conduit for Herbalife to reach out to its key stakeholders/influencers

Media category refers to those doing reporting related jobs in media industry (print / broadcast / online media from business / consumer / healthcare / direct selling). 20 samples

Nutritionists and healthcare professionals: for nutritionists healthcare professionals, they have to be healthcare professionals for certain health conditions, like obesity, nutritionists, diabetes for 3 years and above (CANNOT BE General Practioners) 15 samples

Regulators: related to policy makers, health boards for 3 years and above 5 samples

Influential bloggers with large reader base: MUST be healthcare, Lifestyle Bloggers 10 samples

Methodology: . CATI for Media, Influential Bloggers, Nutritionists and healthcare professionals

. F2F—CAPI for Regulators

We need to ensure that we probe a lot in terms of Open Ended since we have limited sample.

Therefore we need to ensure that they are collected properly.

Questionnaire: • LOI: 10-15 min in English

• 7 OEs and 4 Semi OEs (Sufficient probing must be done)

Responsibility: • ENG questionnaire is provided by Fieldglobal; Agency is responsible for questionnaire translation to local language.

• For CATI & CAPI, DC scripting is provided by Fieldglobal. Please make sure the device has internet access available.

• Agency is responsible for OE data translation from local language to English

• Agency is responsible for FW execution

• Agency is responsible for Quality control

• Sourcing for listings to be done for all markets by Agency; Agency to pass us the listings for all markets

Deliverables: • Raw data file in Excel (Data template will be provided by field global)

• English OE Verbatim

• We need all audios i.e. 100% for Quality Checks.

• Progress report to be given every day during the fieldwork so that we can monitor the progress and sieve out any respondents that are not qualified

Please provide the costing at the earliest

Feel free to let me know in case of any doubts or queries.

Thanks & Regards

Habilidades: Marketing na Internet, Pesquisa de Mercado, Marketing, Pesquisa

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Acerca do Empregador:
( 0 comentários ) India

ID do Projeto: #6826031