I need to improve local search ranking for 2 websites within the construction industry sector. All work must be white hat and verifiable. Please provide details of techniques as I do not want to be penalised by Google. I don't not want links within a bad neighbourhood, ie gambling/porn sites and the archor text profile should appear natural.
These sites were once on page 1 but they have slowly dropped in ranking due to SEO neglect, however they are still on Page 2 for most search terms so I don't think they have been specifically penalised.
If successful we would use you to improve rankings for our main ecommerce on a monthly basis.