We are an ecommerce company who sells products on various marketplaces online. We are currently looking for somebody, who is a specialist in SEO and has an understanding of the Magento framework.
As it stands, we have a website fully loaded with products and would like to ensure we are not using duplicated urls and will not be penalized by Google for having multiple URLs leading to the same place.
We understand that it may have something to do with Webmaster Tools and "Use Categories Path for Product URLs"
The goal is to ensure a website framework and link structure which will not be penalized by Google crawlers and the creation and implementation of a custom [login to view URL] and Sitemap.
Our site is available on a server to look at, it has not been indexed yet.