Hi,
I have 5+ yrs of experience in online advertising (PPC) . I have done PPC on all major SEM networks such as adwords, LinkedIn, Facebook, YahooBing, and twitter. Also have great experienced for merchant center in adwords & bing for ecommerce websites. I have also a Seo Team to manage number of projects .
My skills:
• Campaign management & Optimization .
• Mobile app advertising using ad mob, in mob & iTune
• Google Merchant center setup, adroll Remarketing
• Merchant setup on Amazon and big commerce etc
• CPC setting, CTR setting, maintaining quality score
• Increasing conversion rate, landing page creation & optimization
• A/b testing, funnel setting, google analytics & webmaster set ups
Work strategy:
• Campaign framework
• Branding, purchase, lead generation, sign ups etc.
• Bid optimization of CPC model
• Writing ad (branding, location specific ads, image & banner)
• Branding & competitors based, Product & location specific, campaign targeting
• Keywords targeted campaigns: on the basis of keywords searched on search engines
• Content targeting campaigns: showing text / image ads with other website related to your product & service
• Site targeting campaign (re-marketing): placement of text / image ads on selected sites.
• Add extension setup: different extension to make ads more relevant.
• Conversion tracking setup
• Remarketing code setup
Thanks