Precision Marketing for DOVE

You will have to use some data to do some clustering and come up with the cohort based on the variables selected (I am uploading a doc which gives more information)

In this case, young managers of brand Dove (you) have been given the task of creating a precision marketing campaign approach for campaigns in two categories- Dove hair care & Dove skin cleansing

The proposal needs a one-slide summary that covers the following:

1. Consumer journey for each of the categories which affect decision making by consumers

2. Outlining variables which you have used to ‘hyper-segment’ the market

3. Logic for each of the consumer cohorts created

4. The right consumer insights, triggers & barriers for the cohorts

5. Unique messaging for each of these consumer cohorts All plans should have content specific to their precision cohorts created

6. A final precision marketing plan

Prepare a two page PPT attached in the given format with the most attractive ideas possible. Ideas should be out of the not and not something just prevailing. If you can create a gif for the recommended solution, that will be added benefits

Habilidades: Marketing na Internet, Pesquisa de Mercado, Marketing, Digital Marketing, Marketing Strategy

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Acerca do Empregador:
( 1 comentário ) Hyderabad, India

ID do Projeto: #20749396

2 freelancers estão ofertando em média ₹4864 para esse trabalho


Corgital is an advertising and web development agency focused on helping people profit wildly through digital marketing, responsive and optimized websites. We have personally managed several large projects on behalf of Mais

₹1950 INR in 7 dias
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Hi there, I would like to work on this project and market Dove all over Africa which will have a big sales... Relevant Skills and Experience Expert in cultural studies, I am capable of studying African cultural divers Mais

₹7777 INR in 3 dias
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