Em Andamento

Search Engine Reputation Management

I have a client who is being slandered on the internet.? When you search for his name, it comes up on various adult web sites, etc.? I need someone to create content to push back this negative content on google, yahoo, and all other major search engines.

## Deliverables

Here is what a company we decided not to go with said needed to be done ( they overcharged ):

Profile Development - Profile pages on social networking sites often rank

very well for people's names.? We will create and manage 10-20 profiles for

you at the popular social networking sites, as well as more

industry-specific business directories and some affinity sites as well:

.? ? ? ? ? ? ? ? Social Networks (e.g. LinkedIn, Facebook, etc.)

.? ? ? ? ? ? ? ? Hospitals/Companies (e.g. Beth Israel, Cabrini, etc.) - oftentimes

these sites feature a bio page for executive managers and/or board members

.? ? ? ? ? ? ? ? Associations/Charities - same as above for hospitals/companies

.? ? ? ? ? ? ? ? Physician directories (e.g. [[url removed, login to view]][1])

Website Development - We will want to build out a fully optimized website on

ClientsName.com.? Our thinking at moment is to use site as a showcase or

online brochure for your business practice.? We will also help you setup and

manage your own blog on a separate domain (TBD), which we recommend be more

centrally themed around pain management.? Search engines love blogs because

they text rich and are updated frequently with new content.? ? Both the

website and the blog will need to be continuously updated with fresh new

content in order to stay relevant.? These can be 1-2 pieces a week, pulled

from a collection of articles, tips, ideas, news and/or research.?

? ? ?

Link Development - We will need to get some links into our sites.? A high

number of quality back links consistently acquired over a period of time

sends a very clear quality signal to the search engine that a particular

site is a true authority on a given topic.? ? We will start a campaign to

obtain links to your sites and pages ongoing, using a broad mix of the

following techniques among others:

-Interlinking between the sites we control

-Distributing "link bait" content to third party sites ([url removed, login to view])

-Commenting on message boards, medical journals and blogs

-Social bookmarking on Digg, Delicious, StumbleUpon, etc.

-Article syndication, RSS, etc.

Monitoring - We will set alerts to trawl the web for new mentions of "clients name" and keep you posted as any new negative content surfaces.? It is

critical to stay ahead of any new outbreaks so that we can assess the

situation and determine how to best respond in time, if response is

required.?

Reports - We will take a benchmark snapshot of the search result rankings

for "clients name" before any work begins.? Each month thereafter we will

deliver a follow-up report to track lift and demonstrate improvement over

time.?

*** Client's name available upon request

* Must see sample work**

Habilidades: Marketing na Internet

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( 10 comentários ) United States

ID do Projeto: #3007361

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interworldchd

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