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Google Ads PPC Expert for EdTech Platform We are looking for an experienced Google Ads PPC freelancer to set up, launch and optimise paid-search campaigns for an online education platform . Our objective is to generate qualified registrations, trials and paid subscriptions at a sustainable acquisition cost. Scope of work Review our website, audience, offer and competitors. Complete keyword and search-intent research. Design the campaign and ad-group structure. Create responsive search advertisements and assets. Configure negative keywords and appropriate match types. Configure UK location, audience, device and schedule targeting. Set up and verify GA4, Google Tag Manager and Google Ads conversions. Track registrations, trial starts, subscriptions and revenue where applicable. Recommend suitable landing-page improvements. Configure budgets and bidding strategies. Monitor search terms and eliminate wasted expenditure. Test advertisements, keywords and landing pages. Provide a concise weekly performance report. Transparency and knowledge transfer All accounts will be created and owned by us. Access will be provided through the freelancer’s own Google account; passwords will not be shared. We use internal AI-assisted reporting to monitor campaign activity and performance. Therefore, every important change must be documented with: What was changed Why it was changed Expected result Actual result after sufficient data is available At the end of the engagement, we require: A recorded handover session Explanation of the complete campaign strategy Current keyword and negative-keyword lists Conversion-tracking documentation Weekly optimisation checklist Details of automated rules, scripts and third-party tools Known issues and recommended next steps Required experience Demonstrable Google Ads Search experience Experience with UK consumer, subscription, SaaS or education campaigns Strong GA4 and Google Tag Manager knowledge Understanding of conversion tracking and subscription funnels Ability to explain decisions in clear, non-technical language Willingness to work transparently within client-owned accounts Individual freelancers are preferred. Success measures Performance will be evaluated using: Tracking accuracy Search-term relevance Registration and trial volume Paid subscriptions Conversion rate Cost per registration Cost per paying customer Reduction in wasted advertising expenditure Quality and transparency of optimisation decisions Clicks and impressions alone will not be considered measures of success. When applying, please answer What similar SaaS, subscription or education campaigns have you managed? What measurable results did you achieve? What would you do during the first 30 days? How would you track registrations, trials and paid subscriptions? How frequently would you optimise the campaigns? How will you document your changes and reasoning? What information do you need from us before starting? What advertising budget would you recommend for obtaining meaningful test data? Please include relevant examples or anonymised screenshots of previous campaign results. Do not apply with guaranteed-sales or guaranteed-ROAS claims.
Project ID: 40742288
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71 freelancers are bidding on average $144 USD for this job

Hello, Hope you are doing well. We specialize in creating and managing high-performing Google Ads campaigns that help businesses generate quality leads, increase conversions, and maximize ROI. we'll prepare a customized Google Ads strategy tailored to your business goals. Our data-driven approach focuses on attracting qualified traffic, improving campaign performance, and optimizing your advertising budget through continuous monitoring and real-time performance tracking. Our Google Ads (PPC) Services Include: Google Ads account audit or complete campaign setup Google Analytics & conversion tracking setup In-depth keyword research for your niche High-converting ad copy creation Bid optimization to maximize ROI Landing page improvement recommendations Weekly campaign monitoring and optimization Display and remarketing campaign setup Ongoing conversion tracking and performance optimization Weekly performance reports with actionable insights Our goal is to reduce your cost per click (CPC), improve conversion rates, and deliver measurable business growth through effective Google Ads management. Regards
$100 USD in 30 days
10.0
10.0

Registrations, trials, and paid subscriptions only work as KPIs if the tracking is clean from day one; otherwise spend goes into search terms and clicks that look busy but do not show real acquisition cost. I’d start by auditing the funnel, mapping each conversion point in GA4/GTM/Google Ads, then build a search structure around high-intent UK queries with tight negatives, controlled match types, and clear reporting on every important change. I’ve managed Google Ads search campaigns for subscription offers, lead-gen funnels, and education-style customer journeys where trial starts and paid conversions mattered more than vanity metrics. The strongest setups were the ones where search terms, conversion tracking, and landing-page friction were reviewed together rather than treated as separate tasks. A concise change log and weekly reporting format can be built into the workflow from the start. - Are registrations, trial starts, and paid subscriptions already trackable in GA4, or does the event setup still need to be defined? - Is this a fresh Google Ads account or an existing one with historical search-term and conversion data? - What monthly ad spend range are you considering for the initial testing phase?
$250 USD in 10 days
9.3
9.3

Hello, Please share your website URL and current campaign details if already running. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most advertisers waste budget on outdated setups. We build Google Ads campaigns around what works in 2026 — intent targeting, smart bidding, conversion tracking, and profit-focused optimisation. What We’ll Do for Your Google Ads ✔ Campaign Audit & Restructure ✔ Search, Performance Max, Display & Remarketing ✔ Keyword Research & Match Type Strategy ✔ High-Converting Ad Copy ✔ Landing Page Recommendations ✔ Conversion Tracking (GA4, Calls, Forms, Purchase) ✔ Weekly Optimisation & Reporting Results You Can Expect ✔ More Qualified Leads ✔ Lower Cost Per Conversion ✔ Higher ROAS ✔ Better Budget Efficiency Let’s connect and build a Google Ads strategy that grows your business profitably. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
$100 USD in 10 days
9.0
9.0

Hi, We have 15+ years of PPC, Google Ads & digital marketing experience with 1327+ client reviews and specialize in EdTech advertising, lead generation, audience targeting and conversion-focused campaign optimization. I can help manage and optimize PPC campaigns for your EdTech business, focusing on reaching relevant students, parents or education-focused audiences and generating qualified leads efficiently. * EDTECH PPC LEAD GENERATION PLAN * ✅ Research high-intent education keywords, audiences and competitor campaigns ✅ Build and optimize Search, Display and relevant PPC campaign structures ✅ Create compelling ad copy, headlines, CTAs and education-focused messaging ✅ Optimize locations, audiences, devices, schedules, bids and budgets ✅ Set up and verify conversion tracking, GA4 and key lead events ✅ Implement remarketing to re-engage interested students and prospects ✅ Track CTR, CPC, CPL, conversions and lead quality for continuous optimization I’ll first understand your courses, target audience, locations, existing campaigns and conversion goals to identify the strongest PPC opportunities. The focus will be on qualified education leads and measurable campaign efficiency, with ongoing testing and optimization based on actual performance data. Best Regards, Firoz
$100 USD in 30 days
8.8
8.8

Hi, I’d love to help you manage and optimize your Google Ads (PPC) campaigns to drive high-quality leads, sales, and consistent ROI. With 15+ years of experience in digital marketing, I specialize in building conversion-focused Google Ads strategies tailored to business goals. ✅ What We Will Do: 1. Google Ads Account Audit & Strategy Planning 2. Keyword Research (High-Intent & Negative Keywords) 3. Search, Display, Shopping & YouTube Ads Setup 4. Compelling Ad Copy & A/B Testing 5. Conversion Tracking (GA4, GTM) Setup 6. Bid & Budget Optimization 7. Quality Score Improvement 8. Ongoing Monitoring & Performance Reporting I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My focus is on efficient ad spend, transparency, and long-term growth, not just clicks. Let’s discuss your goals and create a profitable Google Ads campaign for your business. Best regards, Rajkumar V.
$50 USD in 30 days
8.1
8.1

Hello, I’m Dilip Kumar, with 12+ years of experience in Digital Marketing and Google Ads, specialising in Search campaigns, conversion tracking and lead-generation funnels. I can manage your EdTech PPC campaigns with a focus on registrations, trials, subscriptions and sustainable acquisition costs. I’ll handle keyword research, campaign structure, UK targeting, ads, negatives, bidding, GA4/GTM conversion tracking and ongoing search-term optimisation. I’ll document every major change with the reason, expected outcome and results, provide weekly reports and complete handover documentation. I can share relevant campaign experience and discuss your current funnel, tracking setup and testing budget. Best regards, Dilip Kumar MasterRewathi
$55 USD in 30 days
8.2
8.2

With more than 12 years in the digital marketing realm, I'm extremely proficient in all elements of your requirements. I've had great success with SaaS, subscription, and education campaigns that align neatly with this position. For instance, while overseeing the paid-search efforts for a major ed tech platform, I consistently delivered organic traffic growth of over 60% every quarter for multiple years. In the first 30 days on this project, I'd leverage my vast knowledge in GA4 and Google Tag Manager to ensure accurate and efficient tracking of registrations, trials and paid subscriptions. Additionally, my track-record shows a frequency bias towards frequent optimization to guarantee that your ad spends go towards maximising meaningful test data chances and reducing wasted expenditure. When it comes to documenting changes and reasons why we make certain changes in the campaigns, my aim is never to confuse or bombard my client with jargonic reports but rather explain decisions in clear non-technical language like you'd asked! Also, because I understand the value of transparency, I'm more than willing to work within client-owned accounts which also guarantees effective knowledge transfer at the end of our engagement along with a full campaign explanation giving light to the intricacies including budgets assigned and any useful automation rules or tools which will be necessary for your campaign maintenance.
$160 USD in 7 days
7.4
7.4

Hi, I hope you're having a good week. I've run Google Ads search campaigns for subscription businesses, including a UK exam-prep platform where the whole funnel sat in trial starts and paid conversions, not clicks. The account was spending across a few hundred search terms, and a big chunk of trial signups were coming from a handful of long-tail queries nobody had bothered to build ad groups around. Tracking was the harder problem there. The platform's signup flow ran through a React front end, so GA4 alone missed most trial completions until we pushed server-side events through Google Tag Manager. Plenty of wasted spend hides in that gap. I'd start with a full audit: your site, the offer, competitor ads, and existing analytics. Then build a keyword map by search intent, separate branded from non-branded, structure campaigns around registration and trial intent, and wire GA4, GTM and Google Ads conversions properly before a single ad goes live. Cleaning up the tracking first saves a lot of hindsight later. Before I put a plan together, it'd help to talk through your current setup. Two things I'd want to pin down: whether subscription revenue is already captured somewhere in your backend, and how trials convert into paid. Could we hop on a short call this week? Happy to share anonymised screenshots and account structures from past work once we've spoken. Thank you, Animesh
$140 USD in 2 days
7.1
7.1

Hello, I specialize in Google Ads campaigns focused on generating quality leads, increasing conversions, and improving return on ad spend. With 10+ years of experience in digital marketing, I can manage and optimise Google Ads campaigns based on your business goals, target audience, and budget. 1. Google Ads Management: • Search, Display, YouTube & Performance Max campaigns • Keyword research and search intent analysis • Ad copy creation and A/B testing • Conversion tracking and campaign setup • Audience targeting and remarketing • Bid, budget, and location optimisation • Negative keyword management • Regular performance monitoring and optimisation • Detailed reporting and actionable insights I focus on reducing wasted ad spend, improving CTR and conversion rates, and bringing relevant traffic and leads to your business. 2. AI Marketing: I can also use AI-powered tools for keyword research, ad copy ideas, audience analysis, campaign insights, and content variations to improve campaign efficiency and support better marketing decisions. I would be happy to review your current Google Ads account and suggest practical improvements. Best regards, Anju RB,
$160 USD in 30 days
6.6
6.6

Hi, I can set up, launch, and optimise your Google Ads campaigns focused on qualified registrations. What I'll Need: Website access, Google Ads and GA4/GTM access, offer details, and target acquisition cost. Ready to start. Let's talk. Thanks.
$50 USD in 7 days
6.5
6.5

Hello, I specialize in Google Ads PPC campaigns focused on bringing targeted traffic, quality leads, and measurable conversions while keeping ad spend under control. With 8+ years of experience in digital marketing and Google Ads, I can manage the complete PPC process from campaign setup to ongoing optimization. 1. My Google Ads approach includes: • Search, Display, Performance Max & YouTube Campaigns • Keyword Research & Search Intent Analysis • Campaign and Ad Group Structure • Ad Copy Creation & A/B Testing • Conversion Tracking & Google Analytics Setup • Negative Keywords & Search Term Optimization • Bid, Budget & Audience Optimization • Remarketing Campaigns • Performance Monitoring and Reporting I focus on reducing wasted ad spend, improving CTR and conversion rates, and continuously optimizing campaigns based on actual performance data. 2. AI Marketing: I can also use AI-powered marketing strategies for keyword research, ad copy ideas, audience insights, content optimization, and improving campaign performance. I would be happy to discuss your goals and create a PPC strategy based on your business, target audience, and budget. Best regards, Raghav RB,
$150 USD in 30 days
6.0
6.0

Hello, From last 6+ years, I have been working in the PPC, Google Ads with various clients. I can help you to create and manage your full advertising campaign across Google Ads Platform. My main objective is to provide the best possible and most genuine PPC services to my clients and to maintain a long-term business relationship.. Here are the points which are included in my service: - Result driven PPC/paid search marketing campaign research & development to optimization, analysis & performance - Calculated execution of Ad campaign development according to client strategies and market analysis - Keyword research & ad creative according to brand, market competition and industry - Creating Ad copies & marketing to enhance brand engagement across all digital channels - A/B ad testing and landing page testing - Analysis of Website, landing page and User experience - Optimization for Conversion tracking. Thanks! preshtiinfotech
$50 USD in 30 days
5.9
5.9

I will set up your EdTech Google Ads search campaigns targeting the UK audience to drive trials and subscriptions. I will start by auditing your current website and setting up accurate GA4 and Google Tag Manager conversion tracking for trials and purchases. Then I will build targeted ad groups with precise negative keywords to stop wasted spend. I will document every change with the reasoning and results as you requested. I will optimize the campaigns weekly and share clear reports. Salma
$920 USD in 30 days
5.4
5.4

Hi, I’m Baboosha, a Google Ads specialist with 7+ years of experience managing Search, Display, remarketing and lead-generation campaigns, including education and subscription-focused businesses. ✅ Similar experience: I’ve managed Google Ads campaigns for education/admission businesses and conversion-focused websites. I can share relevant anonymised screenshots and available campaign performance data. ✅ First 30 days: I’ll audit the website, offer, competitors, existing account and tracking; complete keyword/search-intent research; build tightly themed campaigns; configure UK targeting, negatives, assets and bidding; then continuously optimise search terms, ads, budgets and landing-page performance. ✅ Tracking: I’ll use GTM + GA4 + Google Ads to track registrations and trial starts, with subscription/purchase and revenue tracking where the website/payment setup supports it. I’ll test the complete conversion journey and check for duplicate or missing conversions. ✅ Optimisation: I’ll review performance and search terms regularly, with more frequent checks during the initial launch phase, focusing on CPA, conversion rate, subscription volume and wasted spend. ✅ Handover: I’ll provide a recorded handover covering campaign strategy, tracking, rules/scripts, known issues and recommended next steps. I do not make guaranteed-sales or ROAS claims; my focus is transparent, measurable optimisation. Best Regards, Baboosha Google Ads & Digital Marketing Specialist
$70 USD in 30 days
5.2
5.2

Hello, I can manage your Google Ads Search campaigns with a strong focus on registrations, trials, subscriptions, and sustainable acquisition costs. I have experience in Google Ads, PPC, GA4, GTM, and conversion tracking. I will provide: • Keyword, competitor, and search-intent research • UK-focused campaign and ad-group structure • Responsive ads, match types, and negative keywords • GA4/GTM conversion tracking for registrations, trials, subscriptions, and revenue • Budget and bidding strategy setup • Ongoing search-term, keyword, and ad optimisation • Landing-page improvement recommendations • Clear weekly performance reports • Full documentation of every major change and its reasoning • Final recorded handover with campaign strategy, keywords, tracking, rules, and next steps Warm Regards, Monica Bhatia
$100 USD in 3 days
4.6
4.6

Hi, I reviewed your brief and can manage Google Ads for your EdTech platform with the funnel built around registrations, trials and paid subscriptions, not vanity metrics. I’ll handle UK keyword research, Search campaign structure, ad creation, negatives, bidding, GA4/GTM conversion tracking, search-term optimisation and weekly reporting. For the first 30 days, I’ll focus on tracking accuracy, reducing wasted spend and testing ads/landing pages. Every change will be documented with the reason and expected outcome. What are your current registration/trial conversion rates and target CPA? Let’s discuss the requirements and get started.
$100 USD in 30 days
4.9
4.9

I’m Nayeem, a Digital Marketing & Automation Expert with 10+ years of experience managing PPC campaigns across Google, Facebook, Instagram, LinkedIn, and TikTok, including SaaS, subscription, and education businesses. I can manage your campaigns end-to-end—from keyword research and ad copy to audience targeting, conversion tracking, testing, and continuous optimization. I’m also experienced with Google Ads, GA4, and Google Tag Manager, allowing me to accurately track registrations, trials, and paid subscriptions. You’ll receive clear weekly reports covering campaign performance, changes made, testing results, and actionable recommendations for the next phase. My focus is simple: reduce wasted ad spend, improve conversion quality, and build a data-driven PPC strategy that scales sustainably.
$160 USD in 7 days
4.8
4.8

The focus on generating qualified registrations and subscriptions for your EdTech platform is crucial, especially with the need for precise conversion tracking. I would ensure that Google Tag Manager and GA4 are set up correctly to track user interactions effectively, so we can optimize campaigns based on real data. The plan involves conducting thorough keyword research to align with your audience's search intent, then designing a structured campaign with targeted ad groups. I'd confirm your primary goals for the campaign, such as whether to prioritize registrations or subscriptions, before we start. With a 98% completion rate across 126 projects, I have a strong track record in managing Google Ads campaigns. What specific audience segments do you believe will yield the best results for your platform?
$110 USD in 4 days
4.8
4.8

Hi, I hope your day is going well. This is Rajkumari from GClickWebTech. I help businesses grow online using SEO and Google Ads, keeping strategies simple and effective. How This Helps Your Business- SEO improves your online presence gradually, while Google Ads brings faster visibility and leads. ✔️ What I Offer- ▪️ Website audit & keyword planning ▪️ SEO optimization (on-page & off-page) ▪️ Google Ads campaign management ▪️ Conversion & analytics tracking ▪️ Regular performance reviews ✔️ Why Choose GClickWebTech- Transparent work, honest communication, and startup-friendly execution. Let’s connect and explore what fits best for your business. Regards Rajkumari Digital Marketing Specialist | GClickWebTech
$50 USD in 30 days
4.4
4.4

Hi, I understand you’re looking for a Google Ads specialist focused on **qualified registrations, trials, and paid subscriptions—not simply clicks and impressions**. The key here is accurate conversion tracking combined with disciplined search-term and budget optimisation. I can handle the complete setup, including keyword/search-intent research, campaign structure, UK targeting, responsive search ads, negative keywords, bidding, GA4/GTM and Google Ads conversion tracking. I’ll specifically structure tracking around registrations, trial starts and paid subscriptions/revenue where available, so optimisation decisions are based on actual business outcomes. During the first 30 days, I’d focus on account and tracking validation, campaign launch, search-term analysis, removing wasted spend, testing ads/keywords, and identifying landing-page improvements. Every meaningful change will be documented with the reason, expected outcome and subsequent result once sufficient data is available. I’ll also provide the requested weekly reporting and complete handover documentation. I’m Fahad, a digital marketing specialist since 2012 with hundreds of projects completed worldwide, including Google Ads, conversion tracking, SEO, social media marketing and lead-generation campaigns. I focus on sustainable campaign optimisation rather than making unrealistic guaranteed-sales or ROAS claims.
$30 USD in 6 days
3.3
3.3

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