Freelancer Digital Marketing consultant

Freelancer Digital Marketing specialist for edtech. Project Overview We are an emerging EdTech startup delivering instructor-led online training in Technology to Indian audiences. We're seeking an experienced Digital Marketing Consultant to build and execute our complete digital marketing strategy with a strong focus on ROI, conversion optimization, and cost-effective customer acquisition. About Our Business Training Domain: Technology (instructor-led online courses) Target Market: India (Tier 1 & Tier 2 cities) Target Audience: Recent graduates and college students Working professionals (1-4 years experience) Current Stage: Building customer base and scaling webinar-to-course conversion funnel Project Objectives Primary Goals Customer Acquisition: Build a robust customer base of paying students Webinar Strategy: Design and execute webinar campaigns that drive course purchases ROI Maximization: Achieve maximum return on ad spend (ROAS) across all digital channels Conversion Optimization: Boost conversion rates at every stage of the funnel Budget Efficiency: Minimize marketing costs while maximizing paying customer acquisition Key Performance Indicators (KPIs) Cost per acquisition (CPA) of paying customers Return on ad spend (ROAS) Webinar registration and attendance rates Webinar-to-purchase conversion rate Overall course enrollment conversion rate Cost per lead (CPL) Customer lifetime value (CLV)

Project ID: 40216984