Lead Generation and Appointment Setting Specialist

Project Title B2B Lead Generation & Appointment Setting for HR Consulting Firm (LinkedIn + Email Outreach) ________________________________________ Project Overview We are an India-based HR consulting firm providing services in PoSH compliance, HR advisory, recruitment support, and workplace training for organizations. We are a registered MSME and ISO 9001:2015 QMS Certified. We are looking for an experienced B2B lead generation and appointment setting specialist who can help us connect with decision makers such as HR Heads, CHROs, Founders, and Operations Leaders in companies across India. The goal of this engagement is to generate qualified meetings with potential clients who may require our services. Scope of Work The selected freelancer will be responsible for the following: 1. Lead Research Identify relevant prospects including: • HR Heads • CHROs • HR Managers • Talent Acquisition Heads • Founders / Business Owners • Operations Leaders Target companies: • IT / Technology companies • Startups • Manufacturing companies • Healthcare organizations • Educational institutions • Mid-sized corporate firms Company size: 15–500 employees Primary market: India ________________________________________ 2. Prospect Database Creation Build a structured lead database including the following information: • Company name • Contact person name • Job title • Contact number (mobile or direct line wherever available) • Email address • LinkedIn profile • Company size • Industry Expected output: 300–500 qualified leads per month ________________________________________ 3. Outreach Campaign Execution Conduct outreach through: • LinkedIn connection requests and messaging • Cold email campaigns Responsibilities include: • Sending personalized outreach messages • Following up with prospects • Managing conversation responses • Identifying interested prospects. ________________________________________ 4. Appointment Setting Schedule meetings with interested prospects directly in our calendar. The goal is to connect us with decision-makers who may require: • Recruitment support for lateral hiring • PoSH compliance advisory • PoSH awareness or compliance training sessions. Expected outcome: 5–10 qualified appointments per month ________________________________________ Tools Freelancers may use tools such as: • [login to view URL] • LinkedIn • ChatGPT If you use other outreach or automation tools, please mention them in your proposal. ________________________________________ Deliverables Monthly deliverables should include: • Lead database in spreadsheet format • outreach activity report • number of responses received • number of appointments scheduled. ________________________________________ Ideal Candidate We are looking for freelancers who: • have proven experience in B2B lead generation and appointment setting • have worked with consulting, recruitment, or professional services firms • understand how to reach HR decision-makers and founders • can generate qualified meetings rather than just contact lists. ________________________________________ Project Duration Initial engagement: 30-day trial period Based on results, the engagement may continue as a long-term project. ________________________________________ Budget Open to proposals based on: • monthly retainer • or performance-based pricing. Performance incentives may be offered for qualified appointments that convert into business opportunities. ________________________________________ Mandatory Information in Proposal To be considered for this project, please include the following: 1. Description of your lead generation and appointment setting process 2. Tools you typically use 3. Examples of similar projects you have worked on 4. Average number of qualified appointments you typically generate per month for similar clients 5. A sample outreach message you would use to approach HR decision-makers in India. Proposals that do not include this information may not be considered. Important: Proposal Screening Requirement To ensure we receive proposals from freelancers who have carefully read the project details, please include the following in your proposal: 1. Mention the word “HRConnect” at the beginning of your proposal so we know you have read the full description. 2. Provide one sample company in India (20–500 employees) that you believe could be a potential client for recruitment support or PoSH compliance services, along with the reason why. 3. Briefly describe how you would approach the HR head or founder of that company to initiate a conversation. Proposals that do not include this information may not be considered.

Project ID: 40343633