Looking for an animator that can make a nice cool transition between an old logo to a new one.
Background: FLS is a global logistics company that has had great success since 1993. Since the last brand refresh, 10 years ago, the world has changed. What looked fashionable, modern, ambitious and progressive at that time is very different to how people feel those things are today. As a celebration of all the hard work that has gone in to growing the business, it’s now time to let the world know and grow the brand. The iconic globe represents our global network and forward thinking spirit. The bold typeface with the seamless connection between the letters and flowing white keyline depicts our unstoppable momentum, straightforwardness and strength. A fresh and contemporary colour palette includes our distinctive FLS blue and green. The tagline has changed to sound more 'grown-up': Tailor-made Global Solutions.
The transition needs to show as many of this aspects as possible (the typeface, weight, globe, colours, tagline, and all business unit's logo)