Pacers---a local rib restaurant and bar is looking to update their identity. Their current logo is dated and does not represent the casual, beer-drinkin', rib-eatin', good'ol'boy kind of place they are. They want a caricature logo developed that is young, hip and has some attitude. Something akin to "Joe Camel." It shouldn't be cute or delicate in any way.
Since their current logo, a harness racer has historical significance, they want to maintain the same idea. However, the driver should be a pig---The horse should be a cow. It should have some humor to it. The overall shape of the logo will remain the same. It should be an illustrative approach that can be reproduced in both black and white and 4-color process.
I am looking for a few approaches to present to them. There will likely be 1 or 2 sets of revisions after the first presentation. The final art should be an illustrator file that I can edit.
A reference for the existing logo is here:
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I also attached a few references for illustration style.
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