Logo design and graphical site design for a property web site company called Easy Home Ownership. The brand of the site is intended to appeal to everyday people and be non-corporate, non-threatening, clear and somewhat playful. It is intended to appeal to first time buyers, people who are new to the UK and people who do not have enough financial means to buy a property in the current lending climate.
The homepage should combine simplicity and clearly laid out content with a mixture of images and small amounts of text. The wireframe for the home page contains a logo area top left, top nav horizontally along the header area, images of a couple of properties in the main body of the page, room for testimonial video's on the right and a property search area on the left.
Colours should be in primary colours and stimulate an emotional response. Red for calls to action. Other colours considered include - Yellow, Orange, Blue, Green - with white space used to provide a simple layout and black or a dark colour text for high contrast and easy visibility.
The attached png shows a rough outline of the wireframe for the home page. The logo and site is to be hosted on www.easyhomeownership.co.uk.
For the logo we would be interested in a house of some form, maybe slightly cartoon style and some use of easy home ownership.
Other sites that we like and would to take features from include:
[url removed, login to view] - good design
[url removed, login to view] - nice, playful animation.
[url removed, login to view] - nice outer page framing, really like the images and offer text on the homepage, good page layout.
[url removed, login to view] - clear tabs, good clear contrast between content areas.
[url removed, login to view] - like the design of the raised section.