What features should logo portray:
-type of food: authenticity, handmade food, premium quality ingredients, great prices
-food cuisine: American diner + online fast home door-to-door delivery service specialists
-what do we sell: biggest seller at the moment is the burgers and grill. We also sell handmade pizzas, handmade ice cream and milkshakes.
-colours: choose based on psychology. warm hearted, welcoming, we want to build trust and of natural nature ie. wood, BBQ, smokey. distinct smell of fresh charcoal and old smoke
-we want our logo in first impression, not just show what the company is, but how trustworthy we are. As a result, customers will open up to us.
-we want our logo to be distinct and unique.
-it has to make an impact