Conducting research across markets is a process of investigating and analyzing different markets in order to make informed decisions about where to allocate resources. This process can be used to identify opportunities and optimize strategies for marketing, product development, and other business functions. It typically involves gathering data from multiple sources, including market intelligence, customer surveys, and financial analysis. The research can be used to assess risks and opportunities, understand customer needs and preferences, and make decisions about how to enter or expand into new markets.
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