Strategic Brand Positioning Consultation

₹12500-37500 INR

Closed

Posted 7 days ago

₹12500-37500 INR

Paid on delivery

Brand Strategist for a Premium Bespoke Travel Brand About Us LivetoTravel is a premium bespoke travel house based in New Delhi, India. We don't sell pre-designed travel packages. We curate highly personalised journeys and experiences around the individual traveller. As we enter our next phase of growth, we are looking for an experienced Brand Strategist / Luxury Brand Consultant to sharpen our positioning and help build LivetoTravel into a distinctive, aspirational travel brand. This is NOT a logo or graphic-design project. We already have an established name, logo, clientele and business. We are looking for strategic thinking. The assignment may include: • Audit of our current brand positioning and communication • Competitive landscape and whitespace analysis • Defining our ideal customer and premium market position • Sharpening our core brand proposition and differentiators • Brand narrative and messaging hierarchy • Tone of voice and communication principles • How LivetoTravel should position itself differently from conventional travel agencies and online travel platforms • Recommendations for website, social media, app, partnerships and founder-led communication • A practical roadmap for strengthening brand perception and recognition Our philosophy currently centres around: Curation over packages. Experience over checklists. Relationships over transactions. Quality over volume. We are not looking for someone to simply create taglines or provide a generic brand deck. We want someone who can challenge our thinking, identify what is genuinely ownable about LivetoTravel, and translate that into a clear long-term positioning strategy. Experience with luxury, hospitality, travel, fashion or premium consumer brands would be strongly preferred. When applying, please share: 2–3 brands you have personally helped position/reposition. What changed in their positioning as a result of your work. A sample brand-strategy/positioning project, if available. Your initial observation on the biggest challenge in differentiating a bespoke travel company today. Please do not send generic social-media marketing proposals.

Project ID: 40713651

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9 freelancers are bidding on average ₹25,036 INR for this job

@nabeeli18

Greetings I understand you're seeking a Brand Strategist to refine LivetoTravel's positioning and enhance its market presence. We have successfully completed similar projects for luxury brands in the past. Your goal to create a distinctive and aspirational travel brand resonates with me, and I can provide strategic insights through a comprehensive brand audit, competitive analysis, and a refined messaging strategy. I will also focus on identifying your unique value proposition while crafting a roadmap to elevate your brand perception and recognition. I bring extensive experience in luxury brand consulting, specifically within hospitality and travel sectors, which equips me to challenge conventional thinking and develop a robust long-term positioning strategy for LivetoTravel. I would love to chat about your project and suggest a follow-up discussion to explore this further. Regards, Nabeel Ismail

₹16,500 INR in 7 days

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@gargi0927

hey myself Gargi, I have been into the social media industry since 4 years and has established my own social media presence on YouTube and has done podcasts. I am the founder of Prsimic Labs, founded in April 2026. I have worked on various projects and belong from a finance background. Can defiantly help you startegise social media, website etc. I have done everything for company as well. Looking forward to connect and discuss.

₹25,000 INR in 2 days

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@MrShortFlow

The biggest challenge in differentiating a bespoke travel house today is that every operator and OTA now says "personalised", so "curation over packages" reads as table stakes rather than a position; the ownable ground is likely in how LivetoTravel selects and refuses clients, and how the relationship continues after the journey. Deliverable: one written positioning document covering an audit of your current site and communication, competitive whitespace map (Indian bespoke houses and global luxury operators), ideal-client definition, core proposition and differentiators, narrative and messaging hierarchy, tone principles, channel and founder-communication recommendations, and a 12-month roadmap. v1 within 3 days, one revision round, handover as a written note in the chat. I do not quote named client repositionings in public bids, and I will not deliver a tagline deck. Question: which three brands do you consider your real peer set? Price: 17300 INR fixed · Timeline: 5 working days from access/brief Konrad

₹17,300 INR in 5 days

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@dominikatra

Hi LivetoTravel Team! I really connect with your philosophy of curation over packages, experiences over checklists and relationships over transactions. This is very close to how I approach premium and luxury brands (my niche), where value is built not only through the product, but through perception, trust and client experience. I have worked in premium and luxury brand strategy for 10 years, including positioning and repositioning projects in real estate and interior design. Selected examples and results are included in my portfolio: https://www.freelancer.com/u/dominikatra I would start this project with a strategic audit: where the brand stands today, what already works, what does not, where clients come from and which touchpoints support or weaken the image. The key will be understanding the right client deeply: what they value, how they make decisions, what builds trust and why they choose one premium travel brand over another and where exactly your potential clients are. This should become the basis for a clear positioning. At first glance, the website already feels strong and premium, although I see more potential in the current social presence and communication. Deliverables can include: brand audit, competitor and whitespace analysis, ideal client definition, positioning and differentiators, brand narrative, messaging, tone of voice and recommendations across website, social, partnerships and founder communication. Happy to discuss the project further.

₹37,500 INR in 7 days