Cancelado

Service Strategy Marketing Academic Writing -- 2

Research Report - Master Level

Marketing Professional/Academics Strongly preferred. Please write a proposal for further consideration.

Materials and the service marketing textbook will be provided online. An example slide that you would need to take into account for this written report is attached for review.

Due Date:

13 October

Task Description:

As we move increasingly towards a more service-based economy, the marketing of service(s) presents a number of challenges to marketers. Some firms seem “stuck” in a goods-based mentality, using out-dated and often inappropriate tools and strategies. The goal of this research project is to choose ONE of the weekly topics presented in this module (e.g., building customer relationships, service recovery, service communication etc.) and undertake a detailed examination of this topic, using chapter readings, journal articles, case studies and your own personal experiences. As part your critical analysis, you will be required to review the key issues presented in the lectures and make assessments of how these concepts, tools, strategies will enable an organisation to compete more effectively in today’s interconnected marketplace.

The written report (2500 words excluding appendices) should outline your topic, the “theory” that has been addressed as part of your examination of the topic, your critical analysis, implications for practice (recommendations for the organisation) and conclusions.

It is important that you reference applicable academic articles throughout and justify your recommendations, providing specific examples to illustrate. When writing your report also be mindful of how a marketing manager could use your report, that is, it should contain practical recommendations and be well grounded in “theory”.

Research: Note that you are expected to use academic and industry/news references. You need to at the very least, include key theory discussed in class/textbook and also synthesise academic and industry secondary research.

Report Format:

Cover page

Executive Summary. (single-line spacing, approximately 250 words, not included in word count)

Table of contents. Immediately following the Executive Summary should be a table of contents for your report. There should be a logical reasoning (apparent to the reader) for the sequence you have chosen. (not included in word count)

Main body of report. The main body of the report should include an introduction that sets up what is going to be discussed in the later pages. Theory, critical analysis, practical application and recommendations. (double-line spacing, Times New Roman 12pt font)

Conclusion. The report should end with a brief conclusion section that ties the entire project together and reveals major insights gained during the research process about your chosen firm. (double-line spacing, Times New Roman 12pt font)

References. You need to reference throughout the report. (alphabetical listing by author's surname, single-line spacing, not included in word count)

Habilidades: Pesquisa de Mercado, Marketing, Elaboração de relatórios, Research Writing

Ver mais: your writing class, written project proposal example, writing up a project proposal, writing to report, writing tools online, writing the date, writing task one, writing task 2 academic, writing studies, writing strategy, writing strategies, writing recommendations, writing proposal examples, writing proposal example, writing project proposal format, writing project proposal example, writing practice, writing outline, writing of report, writing marketplace, writing major, writing journal, writing in a journal, writing font, writing executive summary

Acerca do Empregador:
( 42 comentários ) Ottawa, Canada

ID do Projeto: #6564609

22 freelancers estão ofertando em média $135 para este trabalho

dmjuma

I am an accomplished academic essays researcher and writer, and I have excellent English language command. I currently teach as a part time instructor at a local college and have deep knowledge on academic research and Mais

$115 AUD in 3 dias
(749 Comentários)
8.2
xazoo

Hello! If you want your paper to be done by a qualified and professional academic writer; please feel free to contact me at your earliest. I am as excited as you to present this paper in wonderful style. I always come Mais

$180 AUD in 2 dias
(463 Comentários)
8.0
JonnaNueros121

I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal developm Mais

$150 AUD in 3 dias
(285 Comentários)
7.3
topacademics

A proposal has not yet been provided

$144 AUD in 3 dias
(180 Comentários)
7.1
sheak

Quality writer at your service,please consider my bid for high quality work on time. Hi, Are you little worried and finding freelancer for your task, i am here to deliver beyond your expectations. Award me project with Mais

$140 AUD in 3 dias
(214 Comentários)
7.1
vickamweli

Hi, I am a MBA marketing holder and I believe I will deliver a high quality paper to you. I have access to various academic databases including emerald, ebscohost, pro quest and science direct. As this is a private pro Mais

$157 AUD in 3 dias
(213 Comentários)
7.0
erinkennedy

HI, I have done similar projects in the past. I would like to use my experience to serve you better. You can trust my sincere indulgence both in quality and time frame. If you will give me a chance, I will ensure that Mais

$147 AUD in 3 dias
(120 Comentários)
6.6
bigsamisgood

Hi , don't go too far in search of a highly experienced academic writer.I am an academic writer with years of experience writing reports, different types of university-level essays, powerpoint presentation, critiques Mais

$100 AUD in 3 dias
(199 Comentários)
6.5
saqibinam5

Hi, I am chartered certified accountant by profession. I would like to offer my services for the job you have asked for. I would definitely ensure the quality as this would be my first project if you give me the chanc Mais

$200 AUD in 4 dias
(89 Comentários)
6.4
Sadya

Hey, If you want your assignment to be original, creative, and unique then I can assure you the high quality work enriched with creativity. My research skills are highly commendable and writing is my passion. I am very Mais

$157 AUD in 4 dias
(72 Comentários)
6.4
coolwriter30

I am a competent academic writer, with high lead times and turnaround time, proposal writer, masters level dissertation writer, PHD level dissertation and thesis writer, PHD defense PowerPoint presentation writer, argu Mais

$132 AUD in 3 dias
(94 Comentários)
6.0
jo112

Dear Customer, I hereby express my interest to work on this project. I am a creative, experienced and enthusiastic writer and editor and have five years of experience working for both small and big companies in the Mais

$110 AUD in 2 dias
(35 Comentários)
5.7
braincenter

Hello, writing is a passion not a money making business. This means that my client satisfaction is my first priority; this happens only with high quality papers delivered on time ensuring that clients instructions and Mais

$100 AUD in 3 dias
(66 Comentários)
5.5
palinco2003

I am an English native speaker. I have been an academic writer since 2005 (Over 9 years) and have written over 1,000 essays, reports and dissertations. I am familiar with all the citation styles (Harvard, Chicago, APA, Mais

$111 AUD in 3 dias
(47 Comentários)
5.3
OwnersPride1

I am a professional full time academic research writer and having a good experience in HARVARD, APA, MLA, resumes, Chicago and Oxford writing styles. We are US and UK English standards. I am competent in writing disser Mais

$105 AUD in 3 dias
(25 Comentários)
5.1
Arjun1106

Being a PUBLISHED AUTHOR, I understand what QUALITY WRITING is and how to convert an idea, a subject into ENGAGING collection of words. I specialize in Business, Technical, Academic, Commercial, Fiction, and Blog writi Mais

$220 AUD in 6 dias
(30 Comentários)
4.8
Isaakwriter

With 3 years of writing experience and a graduate with Bsc in Economics, I will take up the charge to handle your job in a very scintillating way. With geared skills and ability, I will make sure that your research wor Mais

$210 AUD in 3 dias
(4 Comentários)
3.2
Pradeepj5061

hi mate, i can do this task perfectly. i have done many assignments nearly 30 assignments in this 3 weeks. i can show my work to prove that i'm capable for your work. shall we discuss further about the work?

$172 AUD in 3 dias
(8 Comentários)
3.2
WritingExpert25

Hello i am interested in your project. I am capable to write these articles in very high quality also they will be informative and [url removed, login to view] unique- GUARANTEED! SIR, I have read your project details and Mais

$150 AUD in 3 dias
(4 Comentários)
2.7
sanguine506

A proposal has not yet been provided

$65 AUD in 3 dias
(9 Comentários)
2.5