Develop a fun, quirky and informal theme/concept for a marketing campaign based on the following ideas.
‘sometimes its cool to be uncool’
‘we might not be cool but we’re good at what we do’
Campaign concept will be used with various marketing platforms including social media, internet and print advertising.
The winning bidder with the best idea/campaign concept will be required to develop an entire marketing campaign based on the concept focusing on home loans.
Small community, non-for-profit credit union looking to attract more members. We offer a range of finance products and services (ie home loans, term deposits, car loans, credit cards). We acknowledge we can’t compete with the big banks when it comes to being ‘cool’ so we would like to embrace our ‘uncoolness’ and be honest about who we are and what can offer to our members.
We have found that many members go to a broker for their products because they perceive it to be cool even though this may no be what is right for them.
Increase in sales – in particular home loans.
Educating members and potential members to not always fall for big bank seduction, instead researching the market to find something to suit them – even if it’s ‘uncool’.
18-40 years of age. Sydney Australia