Em Andamento

Marketing theme/concept

Develop a fun, quirky and informal theme/concept for a marketing campaign based on the following ideas.

‘sometimes its cool to be uncool’

‘we might not be cool but we’re good at what we do’

‘uncool banking’

Campaign concept will be used with various marketing platforms including social media, internet and print advertising.

The winning bidder with the best idea/campaign concept will be required to develop an entire marketing campaign based on the concept focusing on home loans.


Small community, non-for-profit credit union looking to attract more members. We offer a range of finance products and services (ie home loans, term deposits, car loans, credit cards). We acknowledge we can’t compete with the big banks when it comes to being ‘cool’ so we would like to embrace our ‘uncoolness’ and be honest about who we are and what can offer to our members.

We have found that many members go to a broker for their products because they perceive it to be cool even though this may no be what is right for them.


Increase members

Increase in sales – in particular home loans.

Educating members and potential members to not always fall for big bank seduction, instead researching the market to find something to suit them – even if it’s ‘uncool’.

Target Market

18-40 years of age. Sydney Australia

Habilidades: Anúncios, Vale Tudo, Gestão de marcas, Redação Publicitária, Marketing

Veja mais: what is marketing sales, what is marketing, union find, union community bank, sydney finance services, something cool to print, social marketing internet, our credit union, not always right, media advertising australia, marketing in sydney, found marketing, find marketing and advertising services, finance in sydney, embrace home loans, best social marketing, best marketing idea, banking sydney, banking and finance in australia, bank at union, best social media marketing, sales marketing ideas, marketing ideas for sales, advertising & marketing, theme sales

Acerca do Empregador:
( 0 comentários ) Surry Hills, Australia

ID do Projeto: #5146364

Concedido a:


Hi, Greetings from Sweety, I'm expert "Marketing / Sales” oriented graphics designer banner designer, knows all standards & specifications for producing high quality artworks, graphics and themes. Having over 860 ** Mais

$750 AUD em 12 dias
(670 Comentários)

5 freelancers estão ofertando em média $616 para esse trabalho


Dear I have just seen your Job posting and upon reading thoroughly, I felt strongly that I would be the most qualified contractor for your project. I have vast experience in IT / Data Entry / Web Research /Admin / SE Mais

$555 AUD in 30 dias
(4 Comentários)

Dear Client, My name is Lucian and if you are looking for a professional and creative copywriter, I'm the right guy. Until now, I wrote advertising scripts, landing pages, web content, interactive children stor Mais

$555 AUD in 10 dias
(7 Comentários)

Good Day, I hope this proposal finds you well. I am a Marketing Consultant who focuses on: Development - Business Plans/ Marketing Plans/ Integrated Communications Plans Design - logo design, brochure design, Mais

$555 AUD in 10 dias
(1 Comentário)

A proposal has not yet been provided

$666 AUD in 7 dias
(0 Comentários)