we are a family business in the music industry and our major DJ is "Miss Diamond" in Switzerland.
We would like to approach the local radio (regional only) with a new radio program which you need to help us creating and preparing a presentation too.
Our main aim is to make this DJ more popular and she like to work with music...so also this helps :-)
The idea of the radio program is the following:
When: Friday or Saturday night
Target audience: 16-35 years party goers
Idea: People on their way to or from the party will turn on this radio program to get informed of the hottest parties on that evening and get entertained in the car (or at home if they prepare or dont go out)
Interactivity: Reporters are in the club(s) and report live or interview live people on/beside the dancefloor.
It would be great if you would have expirience in radio concepts and/or music industry.
We would need a ready-to-go concept based on the above (please challenge the ideas in case you think its necessary). With the presentation explaining your concept we want to go to one of the local radio stations and in case of success to over-regional as well.
Please think of various aspects in this concept: layout of the concept, benefit for the radio, benefit for the DJ, costs expected, example organization on a typical evening, examples of similar sucessful shows in other countries, best case scenario, worst case scenario
Please respond with a concept example (does not need to be in this area) for us to evaluate your skills and your ideas building on the above to see that you think in the right direction...
Awaiting your bids with examples
P.S. See website [url removed, login to view] for details and music examples