We are a fashion based Indian e-commerce giant. We are looking to expand and position ourselves outside India in countries with large Indian diaspora. With respect to the same we are looking for a candidate who can do the Market Research in Australia for NRIs (Non Resident Indian) and PIOs (person of Indian origin).
Please note: Indian candidates having MBA degree and living in Australia will be preferred for this assignment. Females will be given more preference. In addition to the remuneration, the chosen candidate will be given official internship letter for project consulting from the company.
The candidate is expected to provide us insights on the below mentioned parameters:
a) Market size and potential of e-commerce for Indian diaspora in Australia.
b) Online buying pattern and preferences for Fashion and Apparels by Indians living in Australia
c) What are the popular product categories in terms of ethnic wear and western wear preferred by Indians - gender wise.
d) What is the lucrative price segment/ Avg. transaction value (in USD) of fashion based e-commerce websites in Australia.
e) Competitive analysis of fashion based e-commerce websites in Australia: List of competitors - direct and indirect, Competitor's pricing, choice of products, offers, discounts and coupon codes.
f) Popular coupon codes(affiliates) websites in Australia.
g) Popular online touch points - preferred social media channels, websites, forums, communities, blogs etc.
h) Popular offline touch points - to market the brand through offline promotion.
i) 5 most critical suggestions to keep in mind to increase online sales of fashion in Australia.
Time duration: 7 to 8 days
Quality of the report matters more than the number of pages. Company name will be disclosed once the candidate is finalized.
6 freelancers are bidding on average $223 for this job
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