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Project Overview: I am the owner of two brands in the education technology space: KidsCover and EduFlex. I am planning a gradual rebrand from KidsCover to EduFlex and am looking for an experienced freelancer to support this transition. This will be a long-term, part-time role (hourly). Background: I own both brands, including trademarks and domain names. KidsCover has strong brand awareness, especially in primary education. EduFlex will become the main brand moving forward. The challenge is to transition without losing existing brand recognition. Brand Positioning: KidsCover → Younger children (ages 2–6, up to 12) EduFlex → Broader education market (ages 6–99) Some existing products (e.g. headphones) already have these brand names physically engraved, so the transition needs to be handled carefully. Key Product Differentiators: Bio EVA material (headphones): Breaks down after ~2 years in landfill Unique in the headphone market Durability: Our headphones are among the most durable in the world Education Focus: Strong presence in schools globally Sustainability & Social Impact: Wooden products made in a special needs factory FSC-certified wood Market Position: Our iPad cases are widely used in primary schools (Not yet Bio EVA, but transitioning in the future) Scope of Work: Brand Strategy & Messaging Define clear positioning for KidsCover vs EduFlex Create a marketing style guide (tone of voice, messaging, key themes) Highlight sustainability, durability, and education focus Website Content (Magento → Shopify) Review and improve current Magento websites Create/optimize content for new Shopify sites (EduFlex + KidsCover) Ensure consistency across both brands Support SEO and conversion-focused messaging Rebranding Transition Plan Develop a strategy to move from KidsCover to EduFlex Ensure existing customers understand the transition Preserve and leverage current brand awareness Social Media Setup Set up or restructure Instagram and Facebook Define content direction and messaging Provide guidance for ongoing content What I’m Looking For: Strong experience in branding, marketing strategy, and content Experience with eCommerce (Shopify preferred) Ability to think strategically and execute Good communication and long-term availability Nice to Have: Experience with rebrands or brand transitions Experience with education or sustainability-focused brands Engagement: Long-term, part-time collaboration Paid hourly
ID do Projeto: 40354354
45 propostas
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Ativo há 7 dias
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45 freelancers estão ofertando em média €12 EUR/hora for esse trabalho

Hi, I am an experienced branding and digital marketing specialist, and I can support your KidsCover to EduFlex rebrand by defining clear brand positioning and messaging, creating a consistent style guide, optimising Magento to Shopify website content with SEO and conversion focus, developing a strategic transition plan to retain brand equity, and setting up social media direction for long-term growth aligned with sustainability and education values. Please send a message so we can go through the details, decide on the timeline and deliverables, and we can start working on the project right away. Best regards.
€9 EUR em 20 dias
8,5
8,5

Hello " Lets Gets Started, You are looking for KidsCover to EduFlex Rebrand I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in Copywriting, Content Creation, Marketing Strategy, Marketing, eCommerce, SEO, Branding and Graphic Design. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! Sahil
€42 EUR em 22 dias
8,4
8,4

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Graphic Design, Copywriting, SEO, Marketing, Branding, eCommerce, Marketing Strategy, Content Creation and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
€22 EUR em 5 dias
8,2
8,2

Dear , Hello from (ADMK Solution). Recently we have seen a job ( KidsCover to EduFlex Rebrand ) proposal from you with all the requirements that we have achieved a long ago with wholesome experiences. We will be pleased working on your proposal. We have a team of professionals graduated in Fine Arts with a satisfactory grades. Again we have several years of experiences in designing and development. Now this has become our only passion and therefore, we have been in this sector for about 15 years. We are experts in Content Creation, SEO, Branding, Marketing Strategy, eCommerce, Graphic Design, Marketing and Copywriting. We are also efficient enough at communicating and visualizing my works towards others methodically and within the stiff deadlines. Moreover, we have a keen eye for details and aesthetics. You will surely not regret hiring us and working with us, as we have creative designers with pitch ideas. We have executed all previous works by handling them smoothly and of course professionally. We value and respect all the reviews, criticisms and feedback about work and we try our heart and soul to ameliorate them. So, if you think we are compatible enough for this job then pick us. Thank you.
€12 EUR em 38 dias
6,9
6,9

Hello! I will develop a strategic transition plan that bridges KidsCover’s established primary education trust with the broader market reach of EduFlex, emphasizing your unique Bio EVA sustainability and durability. I’ll ensure a seamless migration from Magento to Shopify with conversion-focused content that preserves your brand equity while positioning EduFlex for long-term growth. Please have a look at my previous work: https://www.freelancer.com/u/abduldesigner322 Let's open a chat to discuss the project timeline and cost. Best regards, Zenre Designs G
€9 EUR em 40 dias
6,2
6,2

Hi, I have carefully reviewed your project for transitioning the KidsCover brand to EduFlex and am writing this bid myself with confidence. This strategic rebrand requires nuanced messaging and consistency, which I am well-equipped to deliver. With extensive experience in branding, marketing strategy, and Shopify-based eCommerce, I will craft clear brand positioning, create a cohesive marketing style guide, and develop a seamless rebranding transition to retain your loyal audience while expanding EduFlex’s reach. I propose starting with a thorough audit of your current Magento sites and brand assets, followed by stepwise Shopify content optimization, SEO enhancement, and social media restructuring. I am ready to begin immediately and can support you on a long-term, part-time basis. How do you envision the ideal customer experience during the transition from KidsCover to EduFlex, especially regarding messaging and website navigation? Thanks,
€26 EUR em 20 dias
5,3
5,3

Hey, I understand your requirements, and I can deliver full support for your KidsCover → EduFlex rebrand efficiently and professionally. I will craft a clear brand strategy, marketing messaging, and content for both websites while ensuring a smooth, awareness-preserving transition. I guarantee clear communication and high-quality work tailored to your needs, ensuring your complete satisfaction. I’m responsive and flexible, working with you during reasonable hours to ensure smooth collaboration. Your satisfaction is my priority, and I’ll keep refining the work until you’re happy. Could you share your current website and social media accounts so I can review the existing content and start planning the transition? Could you initiate a chat to discuss your goals and project details further. Many Thanks, Umer F.
€9 EUR em 40 dias
5,3
5,3

Hi, I’d love to help guide the transition from KidsCover to EduFlex. I have experience in brand strategy, content development, and eCommerce (Shopify), with a focus on clear positioning, consistent messaging, and smooth rebranding. I can support website content optimization, social media setup, and a phased transition plan that preserves existing brand awareness while establishing EduFlex as the main brand. I’m available long-term on a part-time basis and can adapt quickly to your evolving needs. Portfolio: https://www.freelancer.com/u/rafinadesigns please open the chat box so we can discuss the project details, timeline, and budget in detail. Best Regards, Rafina G
€9 EUR em 40 dias
5,3
5,3

Hey , I just went through the project description, and I see you are looking for someone experienced in Graphic Design, Branding, Marketing Strategy, SEO, Copywriting, Marketing, eCommerce and Content Creation. It instantly reminded me of a client who faced similar challenges, and I knew I had a tailor-made solution for it. Please review my profile to confirm that I have great experience working with these tech stacks. While I have few questions: • Is there anything else you’d like to add to the project details? • What’s the top hurdle you’re facing with this project? • What is the timeline to get this done? Why Choose Me? 250+ Projects. 5 Years. Zero Misses. My reputation is built on a single metric: Flawless Execution. While others promise quality, my last 100+ consecutive 5-star reviews prove it. I don’t just finish the job; I set the standard. Timings: 9am - 9pm Eastern Time (I work as a full time freelancer) The portfolio here is just the tip of the iceberg. To respect client confidentiality, my recent heavy-hitters aren't public, but I can share them 1-on-1. Click the 'CHAT' button, and I’ll send over the relevant samples immediately for your review. Regards, Abdul Haseeb Siddiqui.
€8 EUR em 18 dias
5,0
5,0

Project Overview: You seek an adept freelancer for a gradual rebrand from KidsCover to EduFlex — preserving brand recognition while transitioning smoothly. Key tasks include defining brand strategy, migrating websites, and setting up social media platforms. My structured approach ensures precise results and open communication. I can start promptly, ensure a seamless handover, and provide insights even if you opt for another expert. What's your top priority for this transition? Kind regards, Melissa.
€6 EUR em 7 dias
4,6
4,6

Hi, I’d love to help you smoothly transition from KidsCover to EduFlex while preserving your strong brand equity. I have experience in brand strategy, rebranding, and Shopify content, with a focus on clear messaging, SEO, and conversion. I can support positioning, create a consistent style guide, optimize your websites, and plan a phased transition that keeps your existing audience engaged while growing EduFlex. Available long-term and ready to start. Best regards, Ashish
€6 EUR em 40 dias
4,6
4,6

Hello, I can support the transition from KidsCover to EduFlex with a strategic, consistent, and conversion-focused approach. My experience includes branding, marketing strategy, content creation, and eCommerce optimization (Shopify preferred). With 13+ years of experience, I will help define clear positioning for both brands, craft a style guide emphasizing sustainability, durability, and education focus, and optimize website content during the Magento → Shopify migration. I’ll also develop a rebranding plan that preserves existing brand awareness and guides customers smoothly, alongside social media setup and content direction for Instagram and Facebook. Why hire me? I combine strategic thinking with hands-on execution for long-term brand success. Let’s collaborate to make your brand transition seamless and impactful. Best regards
€10 EUR em 40 dias
4,6
4,6

I’ll guide a smooth transition from KidsCover to EduFlex without losing existing trust or recognition. First, I’ll position KidsCover as a sub-brand of EduFlex, ensuring continuity while introducing EduFlex as the future-facing identity. Then I’ll create a clear brand guide covering messaging, tone, and key strengths like durability, sustainability, and education focus. I’ll also optimize your website content for Shopify, making both brands feel aligned yet distinct, with strong SEO and conversion-focused copy. Alongside that, I’ll build a step-by-step rebrand plan using on-site messaging, email, and product storytelling to clearly communicate the transition. Finally, I’ll structure your social presence with consistent content direction so both awareness and trust grow during the shift. This will be a long-term collaboration focused on both strategy and execution. Syed
€10 EUR em 40 dias
4,5
4,5

Hi! I can help you with the KidsCover to EduFlex rebrand. This is exactly the kind of project I love. Transitioning without losing the brand equity you've built in primary schools takes careful planning, especially with physically engraved products still in circulation. I'd start by mapping out the overlap between both brands and creating a phased transition plan that keeps existing customers in the loop while opening up the broader education market for EduFlex. The Magento to Shopify move is a great time to align the messaging across both brands too. I'm Edward, 10 plus years in digital marketing with a focus on brand strategy and ecommerce. Happy to chat more about this.
€25 EUR em 7 dias
3,4
3,4

Hi, I’m an eCommerce developer with 13+ years of experience, specializing in Magento (1 & 2) and Shopify, and I’m currently available for long-term, part-time collaboration on an hourly basis. I have strong expertise in Magento development, including custom module creation, upgrades, configuration, performance optimization, and ongoing maintenance. I’ve worked extensively on both Magento 1 and Magento 2 stores, ensuring stability, scalability, and smooth functionality. On Shopify, I can assist with store setup, product management, theme customization, and day-to-day maintenance, making it easy for you to manage your store efficiently. I focus on clean, maintainable code, fast performance, and reliable solutions tailored to your business needs. Whether it’s ongoing support, feature enhancements, or troubleshooting, I can be a dependable technical partner. Let’s connect over chat to discuss your requirements and how I can support your project long-term. Best regards, Birju Shah
€10 EUR em 30 dias
3,4
3,4

Hello, I came across your project regarding the transition from KidsCover to EduFlex, and I’d love to support you with this rebranding journey. Your situation—balancing an established brand like KidsCover while strategically evolving into EduFlex—is something I find particularly interesting. The fact that you already have strong brand equity, sustainability-driven products, and a global education presence makes this a high-impact transition when executed correctly. I have experience working on branding, content strategy, and eCommerce websites, including Shopify-based projects. I can help you: • Define a clear positioning strategy for both KidsCover and EduFlex without losing existing recognition • Create a consistent messaging framework (tone of voice, sustainability, durability, education focus) • Optimize website content for Shopify with a strong focus on SEO and conversions • Plan and execute a smooth rebranding transition so existing customers clearly understand the evolution • Set up and guide social media direction aligned with your brand vision What stands out to me is your focus on sustainability (Bio EVA, FSC-certified materials) and education—this is a strong differentiator, and I would ensure it becomes a central narrative across all platforms. I’m comfortable working in a long-term, part-time role and collaborating closely to execute both strategy and implementation. Best regards, Nilesh
€9 EUR em 40 dias
3,4
3,4

Hello there! With your search for a strong, strategic, and proficient freelancer experienced in branding and marketing strategy, I can assure you that I fit the bill perfectly. My name is Shak Fozla and my passion lies in helping brands like yours transition smoothly into new phases while maintaining their essence. KidsCover's rebranding to EduFlex aligns with my skillset of crafting and executing precisely thought-out brand strategies. Moreover, being versed in eCommerce and Shopify platforms gives me an added advantage in managing your website content effectively across both brands - EduFlex and KidsCover. I understand the challenge of preserving existing brand recognition while broadening the target audience, and can skillfully reflect this narrative via a well-crafted style guide that amplifies your sustainability, durability, and education focus vantage points. Lastly, my collaborative approach to projects makes me an ideal fit for your long-term, part-time demands. Punctuality? Check. Cost-effectiveness? Check. Your satisfaction? Super check! I bring not only a wealth of graphic design experience but also great communication skills ensuring a smooth back-and-forth throughout our journey together. Let me become your trusted partner as we successfully navigate this important phase for your brand. Let's discuss further on how I can add value to your project so we can get started soon!
€8 EUR em 40 dias
3,4
3,4

Hey — saw your post about rebranding KidsCover to EduFlex. Brand transitions in edu-tech can get messy fast, especially if the old name is still floating around on assets, funnels, and user touchpoints. Quick question before I suggest an approach: Is this mainly a visual/logo and messaging refresh, or are we also migrating domains, URLs, and in-app branding? I’ve helped education-focused brands go through name and positioning changes without confusing existing users or hurting trust. If you share your current brand assets, site link, or any brief/spec you have, I can take a look and tell you what’s realistic for this rebrand.
€9 EUR em 7 dias
3,0
3,0

I’m a strong fit for this project. Managing a seamless rebrand from KidsCover to EduFlex, ensuring clean, professional, user-friendly, and integrated messaging that preserves existing brand recognition while highlighting sustainability and education focus is key. With expertise in branding, marketing strategy, and eCommerce content optimization—especially Shopify—and deep understanding of creating automated, conversion-focused messaging, I can deliver a comprehensive transition plan and brand style guide tailored to your needs. While I am new to Freelancer, I’ve worked on multiple projects outside the platform delivering high-quality results. Happy to discuss your project and see how we can get this done efficiently. Regards, Riaan van Niekerk
€7,25 EUR em 10 dias
1,4
1,4

Hello, I understand you're rebranding from KidsCover to EduFlex, focusing on a broader education market, and I noticed the unique Bio EVA material used in your headphones. ✨ Why choose me? ✔ Shopify and Magento expertise ✔ Durability and education focus key messaging ✔ Clean code and full documentation ✅ View my portfolio: https://www.freelancer.com/u/masroorahmed56 Let's collaborate on this hourly project, masroorahmed56
€9 EUR em 1 dia
0,6
0,6

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