Senior Fashion Marketing Strategist

My fashion label is at a pivotal stage, and I need a seasoned mind to translate brand vision into a clear, results-oriented marketing and advertising roadmap. The current activity across social, email, and influencer touchpoints feels fragmented; I want a single, coherent strategy that sharpens positioning, elevates creative, and drives measurable growth. You will start with a quick audit of past campaigns, customer data, and competitive activity. From there, craft an integrated plan that details audience segmentation, channel priorities, creative themes, paid-media tactics, and a realistic spend model tied to CPA, ROAS, and brand-awareness KPIs. I also expect guidance on how to scale influencer partnerships and leverage analytics tools such as Google Analytics, Meta Ads Manager, Shopify reports, or Klaviyo (use the stack you consider most suitable). Deliverables • 90-day marketing & advertising blueprint covering digital, social, paid media, PR, and influencer outreach • Campaign concept board with key messages, visual direction, and content pillars • Budget allocation sheet with projected performance metrics and optimization checkpoints • KPI dashboard template and reporting cadence my in-house team can maintain • Final walkthrough session to brief the team, plus two weeks of Q&A support Acceptance criteria: the plan must be actionable with timelines, budget ranges, and success metrics; creative direction should reflect brand DNA and trend awareness; projections must be data-backed and clearly explain underlying assumptions. If this aligns with your expertise, the brief and brand assets will be ready for immediate hand-off so you can begin the audit right away.

ID do Projeto: 40284515