Develop a strategic marketing plan

Select a brand of your choice and evaluate the current marketing strategy, i.e. where are they now and how is it performing with reference to Key Performance Indicators (KPIs) in comparison to the objectives set. Clearly identify the key marketing issues faced by the brand. Develop a strategic marketing plan for this brand for the next two years that will set this brand apart from competition and grow top-line, bottom-line, and market share while delivering superior consumer value compared to competition. Remember, you also need to address the key marketing issues identified above as part of your marketing plan. Students are expected to submit a fully-fledged marketing plan including objectives, strategies; Segmenting, targeting, and positioning, implementation details with time frames, budget required, and expected results (Key performance indicators based on marketing objectives). The students are required to submit volume and value forecasts, profitability and market share forecasts, together with projected financial statements along with assumptions to justify their plan.

Marks will be strictly awarded on the basis of the practicality of the marketing plan and its potential to deliver expected results, i.e. the marketing objectives set out in the plan.

Note: Students are required to carefully the review the tutorial provided “Elements of a good marketing plan.”

Marking criteria

1. Demonstration of relevant knowledge/understanding of the current position of the brand (10%). This section includes a good understanding of the market (Category that the brand competes, market size (volume and value), growth, consumer behavior and competitor analysis, and pricing, profitability, and value propositions and market shares of competitors, and your brand. Also its present positioning compared to competition).

2. Construction of the PLEST & SWOT analysis and identification of workable opportunities (15%). Remember, opportunities need to be quantified.

3. Quantification of opportunities via setting marking objectives (15%).

4. Strategy development and justification. This part includes segmenting, targeting and positioning (STP) (40%). Clearly demonstrate how you propose your chosen brand take advantage of unmet consumer needs or satisfy consumer needs better than existing competitors. You will need use secondary marketing research data to justify your recommendations.

5. Development of an execution plan and marketing budget (10%).

6. Identification of KPIs and suggested plan for performance management. (10%).


 Paper Size : A4

 Word Count : 4000 words

 Printing Margins : LHS; RHS: 1 Inch

 Binding Margin : ½ Inch

 Header and Footer : 1 Inch

 Printing : Single Sided

 Basic Font Size : 12

 Font Style : Arial/Times New Roman

 Presentation : Bound Document

Habilidades: Análise de Negócios, Planos de Negócios, Marketing, Elaboração de relatórios, Research Writing

Ver mais: sample marketing strategy, how to create a marketing strategy, steps in marketing planning process, strategic marketing plan example, strategic marketing plan template, marketing plan steps pdf, strategic marketing planning pdf, developing marketing strategies and plans pdf, how to develop a marketing plan, develop a marketing plan, strategic marketing plan, strategic marketing plan shopping mall, strategic marketing plan water, strategic marketing plan report, strategic marketing plan mineral water

Acerca do Empregador:
( 0 comentários ) Sri Lanka

ID do Projeto: #16059460

28 freelancers are bidding on average $65 for this job


Hi I have 6 yrs of experience in academic research & writing. I aim to deliver best quality reports on time. Client feedback/reviews of my past work say about it, please share project details. Thorough experience an Mais

$97 USD in 3 dias
(149 Comentários)

I possess exceptional marketing plan writing skills and experience. I have successfully completed over 2000 related projects and the responses are positively overwhelming as you can see from my reviews. I hold MBA (Str Mais

$150 USD em 1 dia
(315 Comentários)

I have been working as an Academic Writer for most of my career spanning over five years and have worked for diverse employers and clients.

$100 USD em 1 dia
(543 Comentários)
$25 USD em 1 dia
(214 Comentários)

I have been developing strategic marketing plans for years. Moreover, my impeccable grasp of English language and creativity helps me to write quality plagiarism free papers. I always make sure I proofread and edit pa Mais

$140 USD em 1 dia
(126 Comentários)

I am an academic and research writer with 8 years of experience in this field. I am a civil engineer with business background with full command over UK/US English. Please share details Relevant Skills and Experience I Mais

$100 USD in 4 dias
(214 Comentários)

I am a Professional writer with 7 years of experience. I hold an M B A and first Degree in Economic which provides me with the necessary background to handle your projects. The 100% client satisfaction is my first prio Mais

$25 USD em 1 dia
(114 Comentários)
$277 USD em 1 dia
(23 Comentários)

Hello I am MBA Graduate with 10+ years of work experience as a marketing analyst. I have created more than 500 marketing plans. I will be able to deliver high-quality work within the given time frame. Thanks Aditya

$70 USD in 3 dias
(27 Comentários)
$45 USD em 1 dia
(28 Comentários)

A proposal has not yet been provided

$88 USD in 2 dias
(27 Comentários)

Hello, how are you, this is Jessica Flair and I would like to Develop a strategic marketing plan containing 4000 words with preparing power point slides. I make sure to deliver the quality content on time and content w Mais

$25 USD em 1 dia
(12 Comentários)

Hi, I am an experienced academic writer and can deliver a well-researched report on your topic. I hold an MBA in Marketing and International Business and have prepared several marketing strategy reports in the past. I Mais

$175 USD in 3 dias
(13 Comentários)

hey there, Yes I am ready to develop a strategic marketing plan. I can help you with your requirement of getting a perfect digital media marketing plan for your business. WHY GET GENERIC WHEN YOU CAN GET A SP Mais

$25 USD em 1 dia
(4 Comentários)

Hi there, I am a professional writer and have an experience over 7 years. I can deliver you the quality work that you are looking for. Hire me so we can discuss more on your proposed topic

$25 USD em 1 dia
(33 Comentários)

I have CA background and professional freelancer. Contact me for quality work and time commitment. I am also able to deliver you something different from the rest.

$100 USD in 3 dias
(9 Comentários)

Dear client, this is my area of [url removed, login to view] me this project for high quality [url removed, login to view] you need further details, kindly get in touch.

$25 USD em 1 dia
(2 Comentários)
$50 USD em 1 dia
(1 Comentário)
$15 USD em 1 dia
(0 Comentários)

Data entry project Relevant Skills and Experience Data entry project

$25 USD em 1 dia
(0 Comentários)