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Help me with Marketing

Written assignment describing and analysing the Marketing Objectives of a chosen company or organization, the application of the Marketing Mix, and commenting on the success or otherwise of a particular campaign. The work will require a strong theoretical underpinning from literature and articles beyond the module textbook.

More details below.

3000 words, not including the Cover Page, Contents Page, Bibliography & Appendix (all required).

An individual written assignment analysing the application and effectiveness of ONE particular marketing tool applied by a company of the student's choice. You may choose from Social Media, Sponsorship, Direct Marketing or any other aspect agreed with their Seminar Leader. The analysis should cover the purpose and objectives, researching how effectively those are achieved. The work will require a strong theoretical underpinning from literature and articles beyond the module textbook.

The format should be as follows –

Introduction (presenting the company/organisation)

Literature Review (presenting the theoretical underpinning for the medium discussed)

Main Body (the analysis itself, with any secondary data suitably referenced)

Conclusions (based on the evidence presented, which could possibly include Recommendations).

Bibliography (a list of the books, journals, websites consulted)

Proper Harvard in-text referencing is required.

Appendix (pictures, charts, interviews etc)

Habilidades: Marketing

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Acerca do Empregador:
( 2 comentários ) Budapest, Hungary

ID do Projeto: #6671730