I'm planning on creating a landing web site to recruit members for a niche market. I have the vision and niche expertise for what needs to be said on the site but keep getting writer's block whenever I sit down to actually write it. I'm skeptical using a professional because the message is going to be translated into many languages so the "template style" must remain simple. Plus, the target market are not typically white collar. I need a common tongue. The text itself shouldn't be longer than a page or so. The landing page won't explain the pitch in detail (there will be another page for that, i.e. "learn more".) The landing page is a short but concise schpiel intended to rally the troops. A mission statement.