Playful Brand & Packaging Refresh

I’m ready to give our company a full-scale makeover that feels fresh, fun, and unmistakably playful. The scope covers every visual touchpoint—from the core logo right through to the box that lands on a customer’s doorstep and the social posts that keep them engaged day-to-day. Here’s what I need: • A new logo that captures a light-hearted, upbeat personality while remaining versatile for print, web, and merchandise. • Updated brand guidelines outlining colour palette, typography, iconography, and usage rules so my in-house team can keep everything consistent. • Complete packaging overhaul focused on the box exterior plus an easy-to-read instruction manual insert. Die-lines, print-ready files, and mock-ups are required. • Ongoing social media assets—templates, post graphics, and story layouts—to maintain that same playful tone across Instagram, Facebook, and TikTok. I usually work with Adobe Illustrator, Photoshop, and InDesign, so delivering layered, editable files in those formats (with accompanying web-ready exports) will make hand-offs seamless on my side. Acceptance criteria: 1. Logo supplied in AI, EPS, PDF, SVG, PNG, and JPG with colour, black, and white versions. 2. Brand guideline document delivered as an editable InDesign file plus PDF. 3. Packaging files provided as print-ready CMYK PDFs with 3 mm bleed, plus 3D mock-ups for approval. 4. A month’s worth of social media graphics (static + animated) delivered as PSD/AI and ready-to-post PNG/MP4. Once we lock the creative direction, I’ll sign off on milestones so we can keep momentum and get the refreshed brand into market quickly.

ID do Projeto: 40149703